Inside the Sales Conference That Put a Virtual Jet on Stage

Berkshire Hathaway's HomeServices used a mockup of a G5 jet as part of the large-scale theatrics in its sales conference's stage show.

Event Report Posted about 17 hours ago

Summer Sips: 7 New Cocktails From Top Mixologists

Get ready for summer parties with these fresh alternatives to traditional drinks.

The Scout Posted 2 days ago

Why One Retailer Offered Bedside Chats at a Breakfast Launch

To launch its home collection collaboration with Eva Longoria, J.C. Penney skipped a red carpet event in favor of an intimate breakfast affair that offered journalists bedside interview opportunities with the actress.

Event Report Posted 3 days ago

14 Elegant Ideas for Branding at Events

Brands are finding sophisticated ways to seamlessly incorporate logos into event and meeting experiences.

Idea File Posted 3 days ago

10 Best Ideas of the Week: a Lassie Photo Op, Rabbit Garnishes, White House Correspondents' Dinner Events

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 6 days ago


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