Where Tennis Champs Rafael Nadal and Andre Agassi Held Court Before the U.S. Open

To promote new products in the week before New York's big championship, Nike and Tommy Hilfiger brought tennis stars to play in pop-up tennis tournaments.

Event Report Posted about 13 minutes ago

How Pandora Transformed a City Block Into Its Largest Single-Day Event

The Internet radio brand brought a targeted list of fans for big-name musical acts and experiential sponsor activations—and kept them safe in a heatwave.

Event Report Posted 2 days ago

10 Best Ideas of the Week: a DJ Booth Bicycle, Ferrari's Gas Station Takeover, an Interactive Margarita Bar

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 5 days ago

7 Tech-Based Teambuilding Activities

Consider these options that combine modern technology with old-fashioned teamwork.

Event Intelligence Posted 6 days ago

Why Ferrari Took Over a Gas Station

The luxury Italian automaker looked to engage current and potential clients with Casa Ferrari, a pop-up activation during Monterey Car Week.

Event Report Posted 6 days ago


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