Why One Retailer Offered Bedside Chats at a Breakfast Launch

To launch its home collection collaboration with Eva Longoria, J.C. Penney skipped a red carpet event in favor of an intimate breakfast affair that offered journalists bedside interview opportunities with the actress.

Event Report Posted about 19 hours ago

14 Elegant Ideas for Branding at Events

Brands are finding sophisticated ways to seamlessly incorporate logos into event and meeting experiences.

Idea File Posted about 19 hours ago

10 Best Ideas of the Week: a Lassie Photo Op, Rabbit Garnishes, White House Correspondents' Dinner Events

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 4 days ago

Citi Creates "Botanical-Chic" Activation for Earth Day

To promote its partnership with the Global Poverty Project, Citi created a leafy retreat on the grounds of the Global Citizen Earth Day festival.

Event Report Posted 5 days ago

9 Ideas for an Elegant Carnival Theme

The Lyric Opera celebrated its production of Carousel with an elegant-yet-whimsical celebration.

Event Report Posted 6 days ago


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