New York Fashion Week, one of the most influential gatherings of designers, buyers, and fashion editors in the country, regularly brings innovative runway shows and presentations, fanciful parties, and inventive brand promotions to the city. Produced by IMG Fashion, with Mercedes-Benz as the current title sponsor, the most recent run of the eight-day fashion industry event took place September 4-11; the next iteration will be February 5-12, 2015. Here's our archive of Fashion Week coverage through the years.
SOCIAL MEDIA LESSONS FROM FASHION WEEK: During mega events like Fashion Week, competing social media campaigns by dozens of brands may have the effect of canceling each other out. Some efforts, like a Instagram video contest from Stuart Weitzman, failed to pay off, and livestreams of shows fail to reach large audiences. So what are the social media lessons for big events? Women's Wear Daily: “Unless there is massive spend and efforts allotted to the space—think Burberry’s livestream for its women’s spring show that was broadcast on 13 outdoor screens in London, New York, and Hong Kong and, according to the brand, was its 'biggest show ever in terms of social media'—it might pay to keep the focus on the bigger picture.” http://bit.ly/18JGjAy
Posted October 8, 2013, 8:09 a.m. EDT
HAS FASHION WEEK LOST ITS RELEVANCE?: New York Fashion Week may have reached its peak. The rapidly increasing number of shows and the spread throughout the city appears to have taken its toll on the attendees, organizers, and participating designers, while the immediacy of social media and other new technology means the original purpose of the biannual event is vanishing. The New York Times: “'Fashion Week needs to be rethought,' said, of all people, Fern Mallis, who turned the shows into a wildly successful marketing and media event in the first place. … 'What I created worked in a time and a place, but now I think it is over the tipping point,' she said. 'I don’t know anyone who likes going to those tents any longer.'” http://nyti.ms/14YUBgc
Posted September 6, 2013, 8:23 a.m. EDT
FASHION WEEK PR NIGHTMARE: Today's fashion week presentation from David Tlale may prove to be interesting after People's Revolution head Kelly Cutrone notified reporters her firm would not be attending “as we have not been paid. Racked.com: “Agencies like People's Revolution not only promote designers' shows, they also plan the seating chart, run the list, help people to their places (and make sure the right people are sitting in the right seats), assist backstage and make sure the show is timed properly and starts and ends in tandem with the music and lights, among many other things. This memo doesn't mean that the David Tlale show is cancelled, but it does mean that the fashion house's team is undoubtedly scrambling right now to make sure it can staff tomorrow's show properly." http://bit.ly/14r4lw1
Posted September 5, 2013, 9:43 a.m. EDT