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Fashion Flacks Mingle

September 8, 2000, 12:00 AM EDT

Sin City Productions party Primal Light Studio Tuesday, 08.08.00, 9PM to 1AM
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You can take twentysomethings to a party, but you can't make them mingle. Or you can't make them play games, at least. That was the lesson of a party thrown by Sin City Productions, a side project event group formed by some fashion publicists. At the group's first party, it tried to get the guests mixing by giving everyone numbered stickers to wear and encouraging revelers to leave messages on a large numbered bulletin board for their favorite numbers. Few did.

But that didn't stop the fun. After all, if you can get people to a party, they usually will drink the water--or, in this case, liquor from Bacardi, juice from Fresh Samantha, and champagne from Piper-Heidsieck. And a few guests even let loose on some karaoke songs led by DJ Fancy. (Many of the partygoers were from the fashion industry, and clearly not the music industry, so we tried to stay away from that area of the party.)

The space: Rustic, fabulous photo studio Primal Light Studios, complete with large wraparound terrace and gorgeous West side views. The August heat subsided a bit, and the summer breeze made the terrace a pleasure. And the studio's various rooms allowed for a few varieties of music: Rene Arsenault of Onda Productions provided ambient sounds with a video projection on one wall, and investment banker-turned-DJ Paul Sevigny (brother of actress and style icon Chloe) played some loud 80's rock in another room. Sponsor L'Oreal also provided makeup from its fall line, and makeup artists gave interested guests a sample.

Among the guests were designer Cynthia Rowley, who came to support her company's PR director, Celeste Miller, one of the organizers. Musician Moby also made an appearance with his friend, painter Damien Loeb (with his numbered sticker over his, um, paintbrush).

--Chad Kaydo

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