By Anna Sekula Posted September 15, 2010, 1:05 PM EDT
There is little doubt that the new tents for Mercedes-Benz Fashion Week at Lincoln Center are a marked improvement from the setup at Bryant Park. Clean, uncluttered, and, as some attendees have said, “more civilized,” the complex sports a more spacious lobby furnished with gray tones and unfussy booths. In fact, a large part of the modern aesthetic can be attributed to the sponsor areas in the lobby, a reactionary shift to more simple stalls that match the overall look. Curvilinear white walls topped with boxwood hedges demarcate many of the booths, a decorative element created by McNabb Roick under direction from IMG Fashion. Here's a look at what sponsors have been doing inside the tents.