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Fashion's Night Out
Fashion's Night Out, a shopping initiative conceived and organized by Vogue, the Council of Fashion Designers of America, and NYC & Company, launched in 2009 as a way to lift dwindling sales and restore consumer confidence. The event rapidly evolved into one of the fashion trade's largest efforts to target the public, with thousands of retailers in New York and other cities wooing shoppers with celebrity appearances, performances, free cocktails, and other activities. By 2012, more than 500 cities in the U.S. and 19 countries around the world were participating in Fashion's Night Out; the 2013 outing in the U.S. was cancelled.