8 Candy-Inspired Cocktails for Halloween Parties

From gummy garnishes to cotton-candy clouds, these sweet drinks are like the adult version of trick-or-treating.

Idea File Posted about 10 hours ago

Why a Brand Is Taking Over City Trains

Uniqlo is taking over Chicago trains to promote its latest store opening.

Event Report Posted about 10 hours ago

10 Best Ideas of the Week: a Multicolor Swim Tank, Bloody 'Scream Queens' Centerpieces, Smile-Triggered Photo Booths

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 5 days ago

How Tweeting Unlocked a Secret at This Event

Martell celebrated its 300th anniversary with activations that encouraged guests to promote the brand on social networks.

Event Report Posted 6 days ago

8 Eye-Catching Ideas for Fall Events

From Fiscus trees to "harvest calzones," here are ideas for capturing the season's bounty at events.

Idea File Posted 6 days ago

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