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February 17, 2014: Sochi’s Secret Starbucks, White House Correspondents' Dinner Names Headliner, Classic Party Rentals Restructures


1. SOCHI’S SECRET STARBUCKS: The closest Starbucks to Sochi is some 350 miles away, but Olympics broadcaster NBC made sure its crew could get the coveted coffee by building a secret Starbucks within its media center. Wall Street Journal: “NBC flies in a rotating crew of some 15 baristas from Starbucks coffee shops in Russia, sets them up with accommodations in Sochi, and pays their regular wages. As with past Games, Starbucks has gladly cooperated with the effort. … NBC's special Starbucks has inadvertently created a coffee buzz. A stream of branded Starbucks cups has seeped around the Olympic grounds in what some initially surmised was a cunning ambush marketing campaign—a suggestion that Starbucks and NBC deny.” http://on.wsj.com/MmgbFh

2. WHITE HOUSE CORRESPONDENTS’ DINNER NAMES HEADLINER: Comedian and actor Joel McHale will headline this year’s White House Correspondents’ Association dinner, Washington’s so-called “nerd prom.” Reuters: “In a Twitter post after the announcement, McHale said: ‘My material will be equally offensive to all & over within 30 min—just like a Congressional work year.’” http://reut.rs/1eHRt8o

3. CLASSIC PARTY RENTALS RESTRUCTURES: Classic Party Rentals announced Friday it had completed a sales transaction in which the company would be acquired by its lenders. According to a press release, the move would allow the national event rental business to “immediately invest in new inventory ahead of the busy spring and summer event seasons.” Classic, which voluntarily filed for Chapter 11, expects to operate its business during this time. http://yhoo.it/1nGSsuX

* LOCAL NEWS *

CHICAGO:  The Pitchfork Music Festival's 2014 headliners have been announced. On the lineup: Beck, Neutral Milk Hotel, and Kendrick Lamar.

LAS VEGAS:  Aliante Casino & Hotel & Spa will host a bridal open house in the Grand Ballroom and poolside at the Deck February 23.

LOS ANGELES:  The Hollywood Museum is debuting an exhibit, “Celebration of Entertainment Awards,” Thursday that features costumes and props from the past year’s most popular and critically acclaimed films and television series. The exhibit runs  through April 30 and is sponsored by The Hollywood Reporter.

Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Boca Raton Resort & Club, a Waldorf Astoria Resort, has named Patrick Morey its director of restaurants and bars, a newly created position.

NEW YORK:  The Standard, High Line hotel may set a sales record, with a final group of bidders poised to pay more than $400 million for the five-year-old property. Wall Street Journal: http://on.wsj.com/M13Sxs

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

WASHINGTON:  Showcall has hired Rebecca Stirrett as senior project manager/account manager in its Washington office.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Jill Menze, and Anna Sekula in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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