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February 19, 2014: See What It’s Like to Walk a Runway, Heineken Launches Major Foursquare Campaign, the Weirdest Toys at the New York Toy Fair


1. SEE WHAT IT’S LIKE TO WALK A RUNWAY: Model Cara Delevingne carried a smartphone as she walked in Giles Deacon’s show at London Fashion Week on Monday, recording what she believes is the first “runway selfie.” New York Post: “The British model recorded four short Instagram videos during the show, adding wild commentary to each. Delevingne proceeded to strut down the catwalk while filming the entire scene with her iPhone for her four million plus followers, gleefully yelping and making faces the entire way.” http://pge.sx/1fdfsCD

2. HEINEKEN LAUNCHES MAJOR FOURSQUARE CAMPAIGN: As consumers drift away from branded mobile apps, Heineken is pairing up with a more established social site, Foursquare, for a campaign that targets American fans of European football. Adweek: “Since the consumer is driven by the Foursquare check-in to bars where their fellow fans are cheering on the teams,” commented Eric Bader, RadiumOne C.M.O., “it's likely that consumers will then share content with their social networks, including more on Foursquare, which can extend the Heineken brand's investment even further.” http://bit.ly/1kT1Dvm

3. THE WEIRDEST TOYS AT THE NEW YORK TOY FAR: The New York Toy Fair, which concludes today, introduces items sure to be under many a family’s Christmas tree, but it also includes some truly odd objects. Mashable spotted several “bizarre and wacky” items from “a fish tank filled with robotic fish to unicorn food and zombie Snow White.” See the finds here: http://on.mash.to/1bl6nH0

* LOCAL NEWS *

ATLANTA:  Parish restaurant's sixth annual Spring Party is March 8. The event, held outside overlooking the Atlanta BeltLine, includes a menu of oysters, whole roasted pig, braised greens, mac and cheese, fresh fruit, slaw, brownies, and ice cream sandwiches from chef Zeb Stevenson, as well as Sweetwater beer.

BOSTON:  The Ellie Fund's 18th annual Red Carpet Gala will take place on Oscar night, March 2, at the Taj Boston. The event will offer live and silent auctions, chef stations, and open bars.

LAS VEGAS:  The National Pawnbrokers Association’s Pawn Expo 2014 is slated for July 8-10 at the Mirage Las Vegas. Press release: http://bit.ly/1j8nSdD

LOS ANGELES:  The Organic Center will host its 11th annual V.I.P. Dinner March 7 at the Hilton Anaheim Hotel.

Chef Suzanne Goin and her business partner Caroline Styne announced that they have launched the Larder Baking Company, a commercial wholesale bakery.

Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Art collector Gary Nader announced plans to build a Latin American art museum in Miami that also serves as a cultural center with exhibitions, films, music, theater performances, and an educational program. No location has been selected and Nader did not give a timeline for construction.

NAPLES, FLORIDA:  The Naples Beach Hotel & Golf Club, which recently completed more than $45 million in renovations and enhancements, has joined Associated Luxury Hotels International. It is the only member in Southwest Florida.

NEW YORK:  The Brad Richards Foundation presents its second annual Wines of the World event on February 24 at Stone Rose Lounge to raise money for the families of children enduring life-threatening and chronic illnesses.

The Eugene O’Neill Theater Center will honor actress Meryl Streep at the 14th annual Monte Cristo Award gala April 21 at the Edison Ballroom.

The American Society of the Italian Legions of Merit will host its 48th annual gala Thursday at the Pierre Hotel.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO:  Chuy's, an Austin, Texas-based casual Mexican restaurant, has opened on International Drive in the new I-Shops development two miles north of the convention center. The restaurant is open for lunch and dinner and has seating inside and on a patio.

TORONTO:  Icycle 2014, a fund-raiser for the Bicycle Messenger Relief Fund, is Saturday at Dufferin Grove Park.

WASHINGTON:  Chamber Dance Project, a contemporary ballet company, is hosting a gala fund-raiser dubbed Tango With the Stars on April 10 at the Embassy of Argentina. The friendly dance competition will feature local notables from the entertainment, food, fashion, sports, and diplomatic communities.

Taste Prince George's Food & Wine Festival is hosting a series of mixology and foodie events leading up to the festival itself. The first is a mixology competition February 24 at Olde Towne Inn in Upper Marlboro, Maryland.

YOUR NEWS: What are you doing? Tell us: tips@bizbash.com

JOB BOARD: Post a job or find a job: http://www.mediabistro.com/bizbash/joblistings/

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Jill Menze, and Anna Sekula in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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