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February 9, 2015: Grammys Present Somber, Church-Like Show, N.F.L. Draft Makes Pricey Demands of Chicago, How to Improve Your Influencer Marketing Strategies

By Beth Kormanik February 9, 2015, 8:19 AM EST


1. GRAMMYS PRESENT SOMBER, CHURCH-LIKE SHOW: The musical performances at the Grammy awards Sunday were “near hymns” that perhaps fit a show that offered somber messages such as an anti-domestic violence P.S.A. from President Obama and multiple references to the deaths of Michael Brown in Ferguson, Missouri, and other unarmed black men. The New York Times: “The broadcast swerved among the somber, the overblown and the head-scratching. The more inexplicable, the more memorable.” http://nyti.ms/1ANQZP7

2. N.F.L. DRAFT MAKES PRICEY DEMANDS OF CHICAGO: The N.F.L’s. decision to move its player draft from New York to Chicago included demands regarding venues, signage, sponsors, and other areas totaling in the millions of dollars. The Big Lead: The demands “included blocking off stretches of main streets for almost three weeks, free use of the 3,900-seat Auditorium Theatre venue, police escorts for draft picks and 'NFL dignitaries' (whatever that means), enforcement from the City against unauthorized advertising and business activity, indoor and outdoor space for NFL parties and sponsors, 'at least' $4 million of promotional signage and materials, and a league option to do the whole shebang again next year.” wp.me/p3LRnW-1OJQ

3. HOW TO IMPROVE YOUR INFLUENCER MARKETING STRATEGIES: Too many brands are using the same strategies to market to influencers and tastemakers as they did a decade ago, argues columnist Alex Frias, co-founder and president of Track Marketing Group. He offers solutions to move the practice forward. Inc: “You are tapping into influencers because you are looking to borrow their equity and need to give them the social authority to integrate your brand into their conversation sphere. The more authentic the activity, the more likely it will speak to your target consumer.” http://bit.ly/16Flglz

* LOCAL NEWS *

BOSTON:  Planning to host an office pizza party or reward employees with a cheesy snack? The Boston Globe rounds up “Boston’s 12 best pizza joints.” http://bit.ly/1ujDGUa

CHICAGO:  Diffa Chicago Auxiliary Board will host “Dance for a Diffarence Prom” at Center on Halsted on March 6. The creative cocktail dress code calls for “Friday work outfit” or “your old prom dress.”

LAS VEGAS:  For the Love Of Cocktails, a three-day mixology event presented by Back Bar USA, kicks off with the Meet the Masters Wine Dinner Thursday at Aureole at Mandalay Bay.

LOS ANGELES:  The Northern Trust Open, a P.G.A. Tour tournament, begins February 19. Several events lead up to the opening round including a media day event in which defending champion Bubba Watson will host a “Grilled Cheese Cook-Off” with patients at the City of Hope, the tournament's official charity. The winning entry will be dubbed the “Bubba Melt” and sold during the tournament, with partial proceeds going to the charity.

Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  The Miami Children Museum’s Play After Dark after-party for young professionals is February 28 and has a James Bond theme.

Thompson Miami Beach hosted the Veuve Clicqout Carnaval on Saturday.

NEW YORK:  The 11th annual MusiCares MAP Fund benefit will take place in New York for the first time. The event is May 28 at the Best Buy Theater and will honor The Who's Pete Townshend and the ban's longtime manager Bill Curbishley.

The Rush Hearts Education Valentine’s Luncheon, benefiting Russell Simmons’s Rush Philanthropic Arts Foundation, is Friday in the Plaza Hotel's Grand Ballroom.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

TORONTO:  Bisha Hotel & Residences, OE Collection will open early next year. The property will house 100 hotel rooms, more than 300 condo units, a 24-hour café, two restaurants, and a “rooftop experience.” Hotel Chatter: http://bit.ly/16svQxh

WASHINGTON, D.C.:  Creative bars and restaurants are offering promotions tied to Fifty Shades of Grey. Washingtonian: “Now there’s a special only the Christian Greys of the world can afford: a $1,500 meal from DC’s Farm to Feast Catering, complete with gold-plated handcuffs, a leather riding whip, and a wearable chocolate fondue dessert. The deluxe package also includes a four-course menu—no one likes being chained to a bed on an empty stomach.” http://wapo.st/1yJ0sBu

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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