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EVENT REPORT

Fever Pitch: 11 Ideas From World Cup Promos in the U.S.

As soccer fever swept the country, brands celebrated with sports-inspired events and Brazilian flair.

Photo: Shelbie Pletz/BizBash

As the 2014 FIFA World Cup wraps up this weekend, here's a look at how companies, teams, and fans celebrated “the beautiful game” and the tournament’s host country of Brazil. From interactive games promoting friendly competition, to soccer-ball decor and plenty of American flags, brands such as Nike and Marriott capitalized on the soccer fever that hit the United States this past month.


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