How Jaguar Made Consumers the Stars of a Cross-Country Tour

In a cross-country tour, the luxury car brand let people star in a short virtual-reality film and test-drive cars.

Coast to Coast Posted about 5 minutes ago

17 Brand Activities That Stood Out at the 2016 New York City Wine & Food Festival

Many brands—including Coca-Cola, Barilla, Samsung, Dove Chocolate, and Groupon—integrated unusual decor and unique ways to engage attendees for festival activations this year.

Event Report Posted yesterday

See the Extreme Makeovers of 8 Historic Venues

A former train station, a candy factory, and even a jail have been reimagined as event venues.

Location Scout Posted 2 days ago

2016 Holiday Handbook: 9 Gifts for Any Budget

From kitchen goods to yummy treats, these holiday presents fit any budget.

Holiday Ideas Season Posted 3 days ago

10 Best Ideas of the Week: a Virtual-Reality Mars Installation, Kitchen-Knife Signage, a Bear-Inspired Insurance Activation

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 6 days ago

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