By Alesandra Dubin Posted August 9, 2011, 11:00 AM EDT
LOS ANGELES Fox's Television Critics Association party at Gladstone's on Friday used the beachy Malibu setting to its full potential. Fox's Tomiko Iwata worked with the Visionary Group on production and decor at the event, where a press wall used a powder-coated steel frame and cable to make a grid of floating Fox logos. The open structure allowed the beach and ocean in the background to become a part of the photo backdrop. Complementing the scene was a sisal carpet, instead of a traditional red one. Amalfi rope and stanchion from Town & Country added to the nautical feel, and Creative Graphic Services handled printing of the logos.