For the season premiere of Dexter
in 2008, experiential marketing agency Pop2Life
brainstormed a concept that could be used in several different markets across the U.S. Inspired by the show's advertising campaign—ads with actor Michael C. Hall on mock covers of magazines like The New Yorker
—Pop2Life came up with the idea to create fake kiosks and place these in busy areas of New York, Philadelphia, Chicago, Atlanta, Los Angeles, and San Francisco. Fabricated by Colorado-based company Denver Set Design, the bright red newsstands held candy and snacks—all in red packaging—as well as magazines wrapped in the fake covers from the ad campaign. Showtime also used the opportunity to display videos from its fall season lineup, as well as Dexter
bobbleheads, bowling shirts, and other merchandise.
Photo: Courtesy of Pop2Life