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Fox's 'The Simpsons' 500th Episode Promotion
To celebrate The Simpsons' 500th episode in February, Fox invited fans of the iconic series to participate in "The Simpsons Ultimate Fan Marathon Challenge" at the Hollywood & Highland Center in Los Angeles. Some 100 fans got together with the goal of watching 500 continuous episodes of the show in an attempt to break the Guinness world record of 86 hours, six minutes, and 41 seconds for the longest continuous television viewing. Together with the Fox creative services team, executive producer Night Vision Entertainment washed Hollywood & Highland in yellow. The event included a giant 40- by 60-foot glass structure with a custom yellow top, which served as the theater for the viewing marathon. A massive screen showed each episode, beginning with season one, episode one. Photo: Courtesy of Night Vision Entertainment