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FX Hypes 'Archer' Premiere With "Man-Overs"

Photo: Courtesy of FX Networks

To hype the season-five premiere of its animated series Archer, FX offered public “man-overs” on January 9 and 10. Inspired by the well-kept character Agent Sterling, the activation was officially dubbed “Archer's Debonair Repair” and was overseen by Awestruck Marketing. In a glass truck set up on the streets of New York, guests received complimentary shoe shines and haircuts. Staffers handed out souvenirs including custom bottle openers and “tacklenecks,” which are espionage garments featured on the show.

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