Sponsor Brugal Rum served cocktails and Mama’s On Wheels provided small bites such as ceviche for the preview party. Guests could take a break from shopping by lounging on furniture from Lavish Event Rentals in the courtyard and listening to tunes from DJ Johnny the Boy. Range Rover displayed its newest vehicle, the Evoque, both inside and outside the venue.
Organizers set up a large screen to display a live stream of tweets about the party that used hashtags such as #raidthewarehouse. “It makes it more interactive when people see their tweets on the big screen,” Crowley said.
For the public event on Saturday, Gilt City sold tickets for four designated arrival times in an effort to reduce congestion. More than 700 people stopped by between 10 a.m. and 6 p.m., keeping the sale crowded throughout the day. Shake Shack served chocolate and banana custard to guests, and Brugal Rum returned with cocktails.