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Glow-in-the-Dark Body Paint

February 6, 2001, 12:00 AM EST

W New York-Union Square grand opening party W New York-Union Square, Olives and Underbar Wednesday, 01.17.01, 6:30 PM onward
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The gift bag from the opening party for W hotel on Union Square included glow-in-the-dark body paint, a fitting gift after partygoers were entertained by exotic dancers wearing little more than body paint themselves.

The bag also included a small bottle of Skyy vodka, a candle with the W logo and wax chewing gum in the shape of lips. Network PR planned the event and put together the gift bags with G Whiz Entertainment (a division of advertising giant Grey Global Group) and the W marketing staff.

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