EVENT REPORT

Greta Constantine Scales Back Set Design, Goes Runway-Less for Fashion Show

For its latest presentation, Greta Constantine chose a new venue and opted to forgo the mirrored runway and elaborate sets often seen at its shows.
The catwalk at the Courthouse
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The catwalk at the Courthouse Photo: Gary Beechey for BizBash

 
By Susan O'Neill | Posted March 16, 2009, 3:55 PM EDT
In 2008, Kirk Pickersgill and Stephen Wong—the designers behind the Greta Constantine label—created elaborate sets to showcase their runway collections on a mirrored catwalk at Circa. But on Friday night models wearing fashions from the pair's fall/winter 2009 line walked the bare hardwood floor before a crowd of 500 guests at the Courthouse.

The designers used the stage at the front of the main floor for additional seating and created a runway that zigzagged through the chairs on the main level. The Courthouse began preparing the venue for the show last Tuesday, repainting some areas of the nightclub and repairing the hardwood floors, said Natasha Penzo of ASC PR.
Greta Constantine's Fall/Winter 2009 Collection
Entertainment Chair-man Mills
Event Management, PR ASC PR
Lighting, Production, Venue The Courthouse
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Penzo noted that the designers have held the past three collections at Circa and wanted a change this year. "Also, the Courthouse is very well suited to their theme for this collection," she said. "The theme is a cool girl that goes into her eccentric grandmother's closet. The whole collection is called Women. It is split up into three different types of women, ranging from high-end to downtown, cool, and edgy."

Fritz Helder & the Phantoms performed at the after-party immediately following the show. Event sponsors included M.A.C. Cosmetics, Aldo, Steamwhistle, Hair2Inc., Belvedere Vodka, Vitamin Water, and Dean Davidson Jewelry.
 
 

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