LOS ANGELES Call it an easy transition to city life after Angelenos' Independence Day weekend getaways. On Wednesday evening, Havaianas had a party at Space 15 Twenty at 1520 North Cahuenga Boulevard (inside the Urban Outfitters rotating designer concept boutique), to launch its Hollywood pop-up shop, a 1,000-square-foot space with a distinctly tropical vibe. The pop-up, known as “Havaianas Mercado,” is the first for the brand locally—following the success of the first U.S. Havaianas boutique in Huntington Beach—and is meant to evoke a Brazilian market, with colorful details including painted wooden plank walls. A make-your-own flip-flops station resembled a fruit stand, complete with baskets and colorful touches, and allowed guests to customize a pair using their choices of shoe base, straps, and studs. Lacy Maxwell handled the production and design of the space, and designer Steven Gerstein spearheaded the project.
By Alesandra Dubin Posted July 8, 2011, 11:00 AM EDT