The historic Pendell Boiler Factory is being transformed by Curated Properties into Lanehouse on Bartlett, a condo development of townhouses located along a Bloordale laneway. The bash took place inside the former factory.
Photo: Ryan Emberley
Suspended from the factory ceiling, two swings created playful moments for models and guests.
Yarn installations by Bissell Bombers and Fugitive Glue covered the factory’s sky-high steel beams.
At a 28-foot "yarn bar," servers offered local brew Beau’s Lug Tread Lagered Ale.
DJ Alex Merrell spun party tunes throughout the night.
Models were dressed in luxurious undergarments created from up-cycled cashmere and merino wool sweaters by local fashion label Sartoria.
Catering was provided by the County General, a Queen West restaurant known for its rock-and-roll comfort food, with mini Pastéis de Nata custard tarts paying homage to the neighbourhood’s Portuguese influence.
Many brands—including Coca-Cola, Barilla, Samsung, Dove Chocolate, and Groupon—integrated unusual decor and unique ways to engage attendees for festival activations this year.
A former train station, a candy factory, and even a jail have been reimagined as event venues.
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