- Public Relations Showroom Seven/Seventh House PR
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At the opening party for the Felissimo Design House on West 56th Street, guests never had to wait for a waiter to come by with food. Instead, they could pick hors d'oeuvres right from the wall of the reception, which took place on the top floor of the blown out townhouse that houses the new interior design store. Dorothee Selz, a French artist who often works with food, designed a special installation for the event. After putting all kinds of food items--sushi rolls, simple vegetables, even pasta--on wooden skewers, she stuck the skewers into large Styrofoam circles mounted on the wall.
The clever event idea put a fun twist on the usual cocktail party pattern: Guests mingled along the walls of the event instead of the center of the room. And instead of bringing around trays of food, the event's wait staff (from Urban Staffing) walked around with bowls to collect empty skewers and soiled napkins.
Put together by fashion public relations and event firm Seventh House PR, the store opening showcased the work of more than 100 interior and fashion designers, and artists, including As Four, Missoni, Jean Nouvel and Philippe Starck. But the work that drew the most attention--and the hands of hungry guests--was Selz's food installation.