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How One Event Used 24 Tons of Purple Sand

An Orlando soccer team incorporated its signature hue into a groundbreaking ceremony in surprising ways.

By Jenny Berg October 31, 2014, 7:00 AM EDT

Photo: Courtesy of Orlando City SC

On October 16, Orlando City Soccer Club broke ground on a downtown stadium that's scheduled for completion in 2016. The soccer team's signature hue, purple, appeared in several elements of event production. During the ceremonial dig, city officials and key executives used purple shovels to dig through 24 tons of purple sand. Fans left the event with keepsake jars of the colorful sand. The event's official hashtag? #WeDigPurple.

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