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How to Cultivate Organic Relationships With Consumers

At the 2013 Event Innovation Forum in New York, Jeff Boedges discussed superfans and what brands need to know about developing connections with such passionate customers.

Brand advocacy is perhaps one of the most powerful tools for event marketers right now. Smart companies are tuning into what their most active, engaged consumers are doing, and they’re finding ways to leverage the relationship as a promotional tool. At the Event Innovation Forum—Chicago on November 13, SoHo Experiential co-owner Jeff Boedges shared how to identify, recruit, and inspire local key influencers that planners can’t afford to ignore.

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