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EVENT INTELLIGENCE

How to Effectively Use N.F.C. Technology at Events

From lead retrieval to social media activation, check out these examples of how events around the world are using near field communication.

Photo: Howard Sayer Photography

Near field communication, or N.F.C., is being used at a variety of events including music festivals and trade shows. The system is most often activated with tags embedded in wristbands or badges, or with N.F.C.-enabled smartphones. Here are examples from seven events that have used the wireless communication technology for everything from collecting information from attendees to providing cashless payment systems.


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