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How Cool: Miami Event Freezes Roses in 75-Pound Blocks of Ice

Fourth Wall Events designed each of the 67 centerpieces. A custom slide unit helped load each heavy block of ice into the center of the table. Photo: Lila Photo

Fourth Wall Events designed each of the 67 centerpieces. A custom slide unit helped load each heavy block of ice into the center of the table.

Photo: Lila Photo

A Fortune 500 telecommunications company hosted a weeklong incentive program in Miami last year, and an icy evening bash at Loews Miami Beach Hotel closed it all out. Fourth Wall Events brought a sparkling-ice-castle vibe to the ballroom, and each table got a fitting centerpiece. Placed on top of shimmery blue linens, the centerpieces were 75-pound blocks of ice that each held a frozen, single red rose. Crystal bands wrapped the base of each centerpiece, and traces of dry ice on top slowed down melting and gave off ribbons of fog.


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