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How Exhibitors Stood Out at the Crowded Premiere International Beauty Show

Pravana brought Brig Van Osten, season-three winner of Shear Genius on Bravo, to share details of a hair-color contest the company is sponsoring this summer. Van Osten used Pravana’s products to color both the hair and the paper dresses worn by models.

Photo: Mitra Sorrells/BizBash

The smell of hair products and the sound of loud music filled the Orange County Convention Center Sunday and Monday as more than 600 beauty industry exhibitors staged elaborate demonstrations to attract the attention of attendees at the Premiere Orlando International Beauty Event. Organizers estimate more than 50,000 beauty professionals—from novices to veterans—walked the aisles of the trade show to learn about new products and techniques. Here’s a look at how exhibitors stood out from the crowd.