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How Fashion Flacks Assign Seats

February 1, 2001, 12:00 AM EST

Sitting in the front row at a fashion show has become one of the fashion industry's prime status symbols. So making seating arrangements is rife with sticky questions for the people planning the shows. Fashion Wire Daily's Nelson Mui (also a BiZBash contributor) spoke to big-time fashion flacks including Kevin Krier (Kevin Krier & Associates), Paul Wilmot (Paul Wilmot Communications) and Ed Filipowski (KCD) about how they assign seats and deal with outsize egos.

“The worst is when you get the desperate calls from editors who say they must be in the front row,” Filipowski says in Mui's recent column. “If you have to ask, you shouldn't be there.” And the ones who ask earn themselves diva reputations that stick. Krier's idealistic solution: “If I could, I'd have a 1,000 mile runway so everyone can sit in the front row.”

Posted 02.01.01

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