Colorful sweets topped a table at the preview night. "The day before and the day of Sneak Preview Night hosts nearly 10,000 media and auto industry executives, so it’s a challenge to set up for one event during another," the auto show's Callari said. "In addition to the limited setup time and juggling of events, the venue itself is vast, with high ceilings and thousands of windows. Making that space feel intimate and festive requires creativity. And we have to be conscious of costs since this is a charity event, but we do not want to lose the world-class look of the L.A. Auto Show."
Photo: Courtesy of Alchemist & Company