By Alesandra Dubin Posted June 24, 2008, 4:28 PM EDT
Today, BET is busily preparing for its award show tonight at the Shrine. But yesterday and Sunday, the vibe was more relaxed for some nominees, presenters, performers, celebrities, and media poolside at the Hollywood Roosevelt for the network's “Oasis Spa Lounge” with Akademiks.
The two-day event wrapped last evening just as the extended L.A. heat wave was finally beginning to break after days of 100-degree temps. Poolside was the right place to be in such weather, where lounge furniture sat under cover of white umbrellas and a DJs MOS, Q-Stick, DL, and Kelly G spun dance hits. Inside the ground-floor suites it was even cooler; there, guests scooped up gear from the likes of Akademiks, Rockport, and Cover Girl, and took time out for spa treatments like pedicures and massages.
BET Networks' director of integrated marketing, Derrin Woodhouse, worked with Entertainment Fusion Group on PR on the daytime lounges, which were the official hospitality suites of the awards.