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In The News: T-Mobile Gets Free Guerrilla Marketing, Vanity Fair Stages Oscar Return

Here's a quick look at some of the bigger stories grabbing our attention this week:

T-Mobile Inspires Public Disco: A recent British commercial for cellular provider T-Mobile that featured 400 actors dancing in London's Liverpool Street station inspired more than 13,000 fans of the ad to do the same thing. They planned the event, dubbed Liverpool Street Station Silent Dance, on Facebook for last Friday and stormed the station at 7 p.m. Police had to close that station for more than 90 minutes, but there were few arrests for what a police spokesperson called “a peaceful and fun event.” Organizers are already discussing another outing. [Telegraph]

Vanity Fair Returns to Oscars: One year away from the Academy Awards was enough for Vanity Fair. The magazine will return to Los Angeles for a week of pre-Oscar events and its hot-ticket post-awards party this month. Among the events on tap are an opening party for the BMW Art Car installation and a silent auction sponsored by Christian Dior. As for the big party, it’s moving to the much smaller Sunset Tower hotel, making invites that much harder to come by. [WWD]

Desirée Rogers Expected a Bigger White House: In a recent profile of White House Social Secretary Desirée Rogers, Washington’s new social gatekeeper admitted that she was a little surprised by the small capacity for state dinners (only 130 or 140). Former social secretary to the Clintons Ann Stock also offered some insight into Rogers' role as much more than a party planner. “It is one of the most political jobs in the White House,” she said. “You are running a communications agency with a business strategy and a marketing strategy.” [Washington Post]

Halston Emails Fashion Week: With economic difficulties pushing designers to rethink how they present their clothes during Fashion Week, flashy runway shows and parties may not be the only things to get the axe. Halston has ditched this season's traditional show and is replacing it with a music video presentation to be sent to editors via email. Halston executives insisted that this move was not budget related and called it a step towards modernizing the way collections are showcased. [WWD]

Live Nation, Ticketmaster Merger Under Review: Remember last week when we told you about the rumored merger between ticketing agent Ticketmaster and concert promoter and event producer Live Nation? Looks like it’s happening. The companies have already started a campaign to brush off government concerns over potential antitrust law infringement. [Bloomberg]


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