InBloom Event Design
With a collective background in fine art, design, event management, circus arts, film, and television, sisters Melanie, Shayna, and Joelle Segal run this Toronto-based event design firm. (Joelle also runs inBloom Studio, a graphic design and invitation firm.) The company transformed the Distillery District's Fermenting Cellar into a pink carpet bonanza for the Breast Darn Show Period, an event honoring those touched by breast cancer. Guests climbed through stretch limos and stepped onto a pink carpet, where staged paparazzi snapped their photos. Over 300 donated bras were hooked together to create a "velvet rope." Black and white silhouettes with pink accents dominated the decor, and pink gerbera daisies with reindeer moss and tea lights adorned the tables.