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June 13, 2014: World Cup Opening Ceremony Celebrates Brazil, Tonys Relax Limits on Campaign Swag, Kiehl's Stages Product Launch in Space


1. WORLD CUP OPENING CEREMONY CELEBRATES BRAZIL: The FIFA World Cup kicked off with an opening ceremony that featured a soccer ball that peeled open to reveal a stage where Jennifer Lopez, Pitbull, and Brazilian pop star Cláudia Leitte performed their anthem for the tournament. There were complaints about the quality of the sound production, though. The Independent: “The show staged at the Corinthians Arena, Sao Paulo, kicked off with a giant LED ball centrepiece flashing welcome messages in the languages of the 23 qualifying countries. Performers from dance schools and academies in the city then flooded into the stadium dressed as symbols of Brazil’s stunning natural landscape: raindrops, men towering on stilts dressed as rainforest trees, and colourful flowers.” http://ind.pn/1qFpfUm

2. TONYS RELAX LIMITS ON CAMPAIGN SWAG: Broadway producers can craft more extensive voting campaigns for next year’s Tony awards after a committee eased restrictions on the swag they can give out to promote their shows. The New York Times: “Producers will decide the limits of campaign propriety for themselves, and any excessive gifts or promotions could risk another rules change next year. … Some nonprofit theater leaders supported the strict limits because many of them have less money to spend on Tony campaigning than commercial producers. But commercial producers have responded that the limits were foolish because the taste and ballots of Tony nominators and voters cannot be influenced by swag.” http://nyti.ms/1xTmaVI

3. KIEHL'S STAGES PRODUCT LAUNCH IN SPACE: Kiehl’s latest product launch was literally launched into space, sending a new men’s moisturizer into the stratosphere and capturing footage on a GoPro camera. Adweek: “As part of the campaign, Kiehl’s will send up another space balloon with customers—kind of—on board. It’s running a contest in which winners will get a 3D-printed action figure of themselves that will take the ride. Then they get a picture of their avatars in space.” http://bit.ly/SNobSP


* INDUSTRY NEWS *

Reed Travel Exhibitions's A.I.B.T.M. show announced major changes—including a new name—for its 2015 show in Chicago. The show will now be called I.B.T.M. America. Other changes include switching to a one-to-one ratio of buyers and suppliers, instituting a mutual match system for appointments between exhibitors and buyers, and providing exhibitors with a modular booth design ready on arrival.

* LOCAL NEWS *

BOSTON:  Boston Celtics head coach Brad Stevens will lead a panel of professional coaches to benefit Positive Coaching Alliance today at Fenway Park’s State Street Pavilion. 

CHICAGO:  Southport & Irving will host a fund-raiser for Goldie’s Place on June 19.

LAS VEGAS:  The Vape Summit will bring together nearly 200 vendors and exhibitors from the vaping/e-cigarette industry for a two-day trade show starting today at the Hard Rock Hotel & Casino Las Vegas.

Sin City Brewing Company’s largest bar and first Strip-front location at Harmon Avenue and Las Vegas Boulevard is now open.

LOS ANGELES:  Rockin’ Models will present the Rock Fashion event to benefit Both Ends Burning at 41 Ocean on June 19. E! News’s Ken Baker will host.

Montage Hotels & Resorts has appointed Todd Orlich as general manager of Montage Beverly Hills.

Loteria Grill officially opened yesterday at the Original Farmers Market at Los Angeles International Airport’s Delta Terminal 5.

Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Sagamore, the Art Hotel on Miami Beach will host Beats N’ Bubbles, a happy hour event June 27 that will double as the launch of the new record label Spectacle Recordings. Activities will include live music and DJ sets, vintage board games, small plates, and drink specials.

NASHVILLE:  Fox, Cumulus, and Dick Clark Productions announced the TV debut of the American Country Countdown Awards, an outgrowth of the country music radio show, which will air live December 15.

NEW YORK:  The 60th Summer Fancy Food Show is June 29-July 1 at the Jacob K. Javits Convention Center. Organizers expect 28,000 buyers and 2,688 exhibiting companies to attend.

The original SushiSamba, located on Park Avenue, is closing at the end of June. SushiSamba 7 in the West Village will remain open.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO:  The Orlando Business Journal has new details about Disney Springs, the shopping-dining-entertainment complex that will replace what was Downtown Disney: http://bit.ly/Ux5KDb

TORONTO:  The public relations agency NKPR has launched a talent division called NK Artists. The division represents fashion designers, photographers, makeup artists, and others.

WASHINGTON, D.C.:  The American Constitution Society for Law and Policy will hold its 2014 National Convention June 19-21 at the Capital Hilton. The gathering of more than 1,000 progressive lawyers, judges, law students, policymakers, scholars, and activists will feature Supreme Court Justice Sonia Sotomayor, civil rights attorney Theodore M. Shaw, and U.S. Representatives Bobby Scott and Eleanor Holmes Norton.

Emerge Art Fair is hosting a summer party July 12 at Connersmith.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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