June 20, 2014: What Brands Have Planned for EDC, HTC Swag Disappoints Shareholders, Bay Lights Project Could Continue Through 2026

1. WHAT BRANDS HAVE PLANNED FOR EDC: The Electronic Daisy Carnival—“the Super Bowl for electronic dance music fans” hits Las Vegas this weekend with 400,000 people expected to attend. Adweek previews activations from 7Up, Bud Light Platinum, Motorola, and Snapchat: “Bovitz Inc. commissioned a study on behalf of Live Nation’s data arm Live Analytics to better understand concertgoers and brands’ opportunity with this group (who are a crop with a well-known and distinct style). …
The music festival also has a bit of a trippy reputation, which could be appealing for brands looking to tap into that ‘positivity.’”

2. HTC SWAG DISAPPOINTS SHAREHOLDERS: At smartphone maker HTC’s annual meeting, shareholders vented frustration at both the falling share price as well as the lackluster swag provided at the event. Wall Street Journal: “Hundreds of them had to stand in aisles or outside the ballroom while shareholders took turns venting their frustration at the beleaguered smartphone maker. Many of them said they were expecting a free cellphone, as HTC gave them out last year. Instead, each of them were given a free thermos, fruit juice and some bread.”

3. BAY LIGHTS PROJECT COULD CONTINUE THROUGH 2026: The Bay Lights, a public art project that covers San Francisco’s Bay Bridge in programmed LED lights, was only scheduled to run through March 2015. But a crowdfunding movement to keep the project going through 2026 is underway, seeking to raise $12 million. TechCrunch: “It makes sense that the Bay Lights would seek out more tech-centered ways of raising money than your typical art exhibit, since the Lights represent a unique blend of art and technology. The piece itself consists of 25,000 low power LED lights which are attached to the 1.8 mile western span of the Bay Bridge, and switched on from dusk til dawn. All the lights are individually programmed with software algorithms that create a generative sequence making it so that the patterns never occur twice.”


BOSTON:  The Animal Rescue League will be at the Seaport Hotel on June 25 to kick off Canines & Cocktails, an event series that lets guests sip cocktails on the patio and bring their pets.

CHICAGO:  Diffa Chicago will host Chef’s Table Presented by Jenn-Air on July 17 at the Reid Murdoch Penthouse. Celebrating CS magazine’s restaurant issue, the event will offer snacks prepared by local chefs.

Patti Koehn is the new general manager of Kinzie Hotel.

LAS VEGAS:  The Linq is Caesars Entertainment’s official shuttle pickup location for this year’s Electric Daisy Carnival this weekend. Various related events around the complex will entertain guests throughout the three-day festival.

LOS ANGELES:  Los Angeles Times: “The Breeders' Cup World Championships will come to Del Mar for the first time in 2017 and will also return to Santa Anita in 2016, according to racing industry officials.”

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  Brother Jimmy’s Miami will open its third South Florida location June 27 at Dolphin Mall with a grand opening party that includes mechanical bull rides, a DJ, and a scouting session for child models for a fashion show at the restaurant.

NEW YORK:  Hill Country Barbecue Market will return to Lincoln Center with its mobile barbecue pit for two events, the Midsummer Night Swing program June 24-July 12 and the Lincoln Center Out of Doors festival July 20-August 10.

Tickets to the New York City Wine & Food Festival, which takes place October 16-19, go on sale Monday. The festival will include more than 100 events.

Local event listings from Masterplanner:

SAN FRANCISCO: Eat Drink SF, formerly SF Chefs, is July 27-August 3. It announced its lineup Thursday, including the Lexus Grand Tasting with more than 140 Bay Area restaurants participating.

TORONTO:  Law firm McCarthy Tétrault will host a Big Gay Party on June 26. At Malaparte, the event will offer cocktails and attendees will represent a mix of clients and senior lawyers.

WASHINGTON, D.C.:  Mediterranean restaurant Urbana at Hotel Palomar will close for renovations July 1 and reopen in early August. GrizForm Design Architects is managing the project, which will include doubling its bar area, relocating its private dining room, and refreshing its P Street patio area.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

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