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June 3, 2014: Doritos Creates ‘Golden Chip’ Contest, Win Lunch with Warren Buffett, Trends in World Cup Marketing


1. DORITOS CREATES ‘GOLDEN CHIP’ CONTEST: Doritos has hidden more than 3,100 gold-plated chips in bags of its Doritos Jacked line as part of a new promotion in the style of Willy Wonka. Thrillist: “To participate, do what you were gonna do anyway: Buy a bunch of Doritos Jacked bags with a ‘You Could Win a Gold-Plated Doritos Limited Edition Chip Replica’ sticker on them and hope for a winning ticket inside. Should you score and redeem accordingly, you'll get a gold-plated fake chip (worth about $31), plus be entered into a drawing for one of two solid 24-karat gold Doritos replicas. Those are worth significantly more money ($1,263.20), or about enough to cover your cracked tooth when you try to eat the thing.” http://bit.ly/1pCeRPm

2. WIN LUNCH WITH WARREN BUFFETT: The annual auction to have a steak lunch with investor Warren Buffett is underway, with bidding already at more than $350,000. The New York Times: “Proceeds from the lunch, which have climbed to as high as $3.5 million in recent years, will go to Glide, an antipoverty organization in San Francisco. The winner and up to seven friends will meet with Mr. Buffett at Smith & Wollensky in New York City, where Mr. Buffett is willing to dine for several hours and discuss almost anything. Except his next investments.” http://nyti.ms/1l2wUel

3. TRENDS IN WORLD CUP MARKETING: This year, brands are using the FIFA World Cup to reach consumers in emerging markets like Brazil, and more are using video-on-demand platforms such as YouTube. Marketing Week: “Adidas and Coca-Cola are among a raft of brands honing their real-time marketing strategies ahead of the World Cup. The tests have presented a flurry of case studies on how to get the best return-on-investment from live events, spanning crowdsourcing initiatives to second-screen activations. Marketers have used the insights to identify how to plan more integrated content across multiple devices, which they can argue will drive sales around conversations.” http://bit.ly/1wSKPJw

* LOCAL NEWS *

BOSTON:  City Hall Plaza will host the Phantom Gourmet BBQ & Music Festival June 20-22. The event will feature global “pit masters,” as well as a music fest with bands such as Salt-N-Peppa.

CHICAGO:  Archie Griffin, college football’s only two-time Heisman Trophy winner, will serve as the 2014 Big Ten Network Big 10K grand marshal. The race is July 26 at Soldier Field.

The Chicago International Film Festival will honor Kevin Kline at its Summer Gala at the Four Seasons Hotel on June 28.

LAS VEGAS:  Simon G. Jewelry hosted its annual “Simon G. Soiree” at the Four Seasons Hotel on Saturday.

LOS ANGELES:  China’s top film award show, the Huading Film Awards, took place in Hollywood for the first time, with the ceremony broadcast to one billion Chinese households.

Cort Trade Show & Event Furnishings has announced the hire of Paul Trueblood as the new western regional sales manager based in Anaheim.

Kahlil Spurlock is leaving PMK BNC for the Lippin Group.

Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  B Ocean Fort Lauderdale is now the Sonesta Fort Lauderdale after the Sonesta Collection took over management on May 30. The recently renovated beachfront hotel has 240 guest rooms and 8,000 square feet of meeting space.

Tourism Cares and the Greater Miami Convention and Visitors Bureau organized a cleanup of the Miami Marine Stadium Friday. The organizations are seeking to open the once-popular venue, which was used for powerboat races, political rallies, and concerts.

NEW YORK:  Pulse Contemporary Art Fair's 10th edition of Pulse New York will take place March 5-8, 2015, at the Metropolitan Pavilion. The dates rave shifted to position it during the city’s Armory Arts Week.

Wyndham Hotel Group announced the appointment of Josh Lesnick as chief marketing officer. Lesnick will be responsible for the company’s brand, loyalty, and online marketing; e-commerce; global sales; hotel system strategy; and revenue management functions.

For the FIFA World Cup, Puma is hosting Italy Fan Viewing Parties throughout the month at Nevada Smiths. There will be trivia, Puma giveaways, and game consoles by Sony.

NBC's Brian Williams will host the Hospital for Special Surgery’s 31st Annual Tribute Dinner on June 16, at the Waldorf-Astoria.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO:  Four Seasons Resort Orlando at Walt Disney World Resort is offering special room rates of up to 60 percent off for meetings booked by June 20. The resort opens this August and will have more than 37,000 square feet of multifunction space, including two event lawns, two ballrooms, and several outdoor terraces.

Lakeridge Winery will hold its Harvest Festival June 20-21. The event will include live music, grape stomping, and an arts and craft show with more than 70 local artists.

SAN DIEGO:  More than 30,000 runners participated in the Suja Rock ‘n’ Roll San Diego Marathon & Half Marathon Sunday to benefit the Leukemia & Lymphoma Society. The singer Aloe Blacc performed at finish-line concert at Petco Park.

TORONTO:  The Moonlight Gala, a fund-raiser for the McMichael Canadian Art Collection, will take place June 14 at the gallery. The event will feature food stations with local treats, a jazz performance, and artwork.

WASHINGTON, D.C.:  After the Storm, a benefit concert for victims of Typhoon Haiyan in the Philippines, will be staged at the Kennedy Center for the Performing Arts on June 15. The concert is being held in cooperation with the US-Philippines Society and the Philippine Humanitarian Coalition and has a lineup including Charice, Darren Criss, Lea Salonga, Lou Diamond Phillips, Apl.de.ap of Black Eyed Peas, and violinist Joshua Bell.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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