1. E3 VIRTUAL ATTENDANCE SOARS: While more than 70,000 people are expected to attend the the Electronic Entertainment Expo next week in Los Angeles, new data from Google and YoutTube shows that even more will be tuning in to watch live streams of game press conferences and other virtual content from the show. VentureBeat: “This means it’s important for video game brands to deliver the entertainment and information that the virtual attendees want. The data verifies what everybody intuitively knows about marketing games and consoles during the industry’s biggest tradeshow: You have to fight for the eyeballs that are looking for the information at exactly the right time.” http://bit.ly/1nf79ru
2. WORLD CUP BANS VUVUZELAS: The signature sound from the 2010 World Cup was the constant buzzing of the vuvuzela horn. They won’t be welcome at this year’s tournament in Brazil. FIFA has banned the plastic trumpets—along with tablets and laptop computers to prevent unauthorized images from being disseminated. International Business Times: “However, they haven’t banned cell phones. … Spectators will be able to easily tweet, Facebook and otherwise disseminate all sorts of images from World Cup matches, even those that FIFA would not necessarily want to have everybody on the earth see. But at least they will do so without the constant din of vuvuzelas around them.” http://bit.ly/1hBaHW5
3. GLASTONBURY FESTIVAL'S WI-FI SOLUTION: Providing reliable Wi-Fi at massive events is one of the biggest logistical challenges for any planner. This year’s Glastonbury Festival, the world’s biggest music and arts festival with 180,000 festivalgoers, will see several upgrades from technology partner EE to improve service. The festival will have a 4G network on site as well as individual gadgets such as a 4G in-car Wi-Fi network and portable mini-charger. Ad Age: “Hannah Matthews, the group marketing director of London agency Karmarama, has been to Glastonbury in a professional capacity every year for the last five years. She said, ‘I’m personally thrilled about this. Keeping in touch with friends and colleagues is usually a nightmare—Glastonbury is like a city, and it deserves its own 4G network.’” http://bit.ly/1owU6kB
* INDUSTRY NEWS *
The third annual EventTrack study, from the Event Marketing Institute and Mosaic, found that 93 percent of consumers say live events reach them more effectively than TV advertising, and 89 percent say a live event gives them a better understanding of a brand’s product or service than a TV ad, print ad, online banner ad, or radio ad. Executive summary: http://bit.ly/1i5sqiQ
* LOCAL NEWS *
ATLANTA: The Center for Civil and Human Rights will open to the public on June 23. The 42,000-square-foot facility, located downtown, will be available for indoor and outdoor events.
BOSTON: The Revere Beach National Sand Sculpting Festival takes place July 18-20. The event will feature 15 international sand scepters as well as family-friendly activities and fireworks.
CHICAGO: The 67th annual 57th Street Art Fair, the oldest juried art fair in the Midwest, takes place in Hyde Park Saturday and Sunday. The event will feature some 250 artists showcasing glass, jewelry, paintings, and more; there will also be artist demos and live music.
LAS VEGAS: Epicurean Charitable Foundation of Las Vegas is slated to host its 13th annual M.E.N.U.S. (Mentoring & Educating Nevada’s Upcoming Students) gala on September 27 at MGM Grand.
LOS ANGELES: Tasting Table's 2014 Lobster Rumble LA is slated for August 1 at Cooper Design Space. The event will feature 14 contenders from around the country competing to become the fan favorite lobster roll. Around 1,000 guests are expected to attend, and proceeds benefit Share Our Strength's No Kid Hungry campaign.
Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: John Offerdahl’s Broward Health Gridiron Grill-Off Food, Wine & Tailgate Festival is November 8 at the Pompano Beach Amphitheater. The fifth annual event pairs former Miami Dolphins players with local chefs to prepare dishes.
NEW YORK: For the first time, the Queens Museum will be available for private events during the U.S. Open tennis tournament through an exclusive catering partnership with Danny Meyer’s Union Square Events. The museum, located close to Arthur Ashe Stadium, has six event spaces for groups of as many as 2,500 guests.
Marc Wilson, creative director and founder of MWD Lifestyles, is designing the Central Park Conservancy Taste of Summer event on June 11 for the third year in a row.
The Bachmann-Strauss Dystonia & Parkinson Foundation’s 22nd Annual Golf Invitational is slated for June 16 at Century Golf Club in Purchase. Nearly 300 guests are expected to attend the event, which raises more than $1 million annually for research on the diseases.
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
SAN DIEGO: SMG Facility Management’s food and beverage division, Savor, has acquired Premier Food Service. Premier is the exclusive food and beverage provider of the Del Mar Fairgrounds and Race Track and University of California—San Diego Faculty Club, among other businesses in San Diego County.
SAN FRANCISCO: DoubleDutch, a provider of mobile event applications, announced that Marco Giberti has joined its board of directors.
TORONTO: Annabelle Cosmetics will celebrate its new brand ambassador, actress Shanae Grimes-Beech, with a party at Arcadian Loft on June 11. The event will feature a DJ set from musician and model Josh Beech.
Fairmont Royal York has added a “pollinator bee hotel” to its rooftop garden, which already has an apiary of six honeybee hives. The effort is part of the hotel's partnership with the Burt's Bees Wild for Bees campaign.
WASHINGTON, D.C.: The Washington Ballet's fund-raiser Noche de Pasión: The Tango Soiree is November 8 at the Organization of American States.
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.
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By Beth Kormanik Posted June 5, 2014, 8:24 AM EDT