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Komen Puts Cancer Survivors on the Runway at Fashion for the Cure

Susan G. Komen put breast cancer survivors on the runway alongside professional models and celebrities for the Fashion for the Cure benefit show, which presented Diane von Furstenberg's collection.

Fashion for the Cure's runway show

Photo: Christophe Wu for BizBash

On what was a big night for fashion shows in town—which also included Macy's annual Passport event at Barker Hangar—the Los Angeles County affiliate of Susan G. Komen for the Cure welcomed a crowd to Smashbox Studios in West Hollywood for the eighth annual Fashion for the Cure benefit and runway show. Onelia Estudillo and Rachel Berg co-chaired the committee, and ConspiracyLA produced it.

The evening began around 6 p.m. with a cocktail reception and a silent auction that included lots such as California vacation pacakges, jewels from Neil Lane (including a pair of disco-ball-looking diamond earrings made just for the occasion), and fashions and accessories like a Marc Jacobs handbag.

An adjacent V.I.P. room had a sponsor appropriate for health-conscious Angelenos and fashion types: Jamba Juice. Guests mingled with their smoothies amid green hedging and modern white sofa seating. A Jamba logo gobo decked a hedge, and a photo booth from Blue Photo Booth snapped guests' mugs.

The fashion show began around 8 p.m. preceded by remarks on the runway from the Komen team, plus a speech from V Krishnan Ramanujan, a Cedars-Sinai doctor working on breast cancer research and a recipient of the evening's researcher award. The show itself included Diane von Furstenberg's 2009/2010 resort/spring collection with professional models and celebrities like Mya and Denise Richards—followed by a short runway presentation featuring cancer survivors, who garnered a standing ovation from the crowd.


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