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Event Coverage AWARD SHOWS Hoodie Awards Take Over Mandalay Bay With R&B, Ford Giveaway—and Packed Weekend Schedule N.H.L. Moves Award Show to Palms in Effort to Ramp Up Celebrity Factor Models Strut Looks on a 42-Foot Runway for North American Hairstyling Awards at Mandalay Bay Clio Awards Head for Vegas to Mark 50th Year   TRADE SHOWS & CONVENTIONS After Move to Vegas, Tattoo Show Draws Its Largest Crowd: 43,000 in 200,000 Square Feet "Regulars" Fill Floor at Magic, Where Disney Hosts Wonderland-Inspired Party   MAGAZINE EVENTS Vegas Magazine Fetes Cover Boy Usher at Playboy Club Us Weekly's Hot Bodies Event Offers Sponsors' Wares to Poolside Consumers Bon Appetit Unites Top Chefs With Foodies for Four-Day Vegas Uncork'd Fest   FUND-RAISERS & BENEFITS Timberlake Hosts Charity Golf Tournament With Luxe Hospitality Options, Bustling Event Schedule Jungle Friends Fund-Raiser Offers Vegan Dinner, D.I.Y. Banana Splits, and Monkey-Made Art Public Education Foundation Award Dinner Plays Up Themes of Water, Teaching     EVENT REPORT    02.08.10 3:12 PM Taking Advantage of Super Bowl, Tide Launches New Athlete-Targeted Detergent A guest practicing his serve at Tide's branded tennis court Photo: BizBash FROM MIAMI/SOUTH FLORIDA Leveraging the many sweaty athletes in town over the weekend, Tide launched its new Tide Plus Febreze Freshness Sport laundry detergent with an activity-filled party atop the W South Beach on Friday afternoon. BMF Media Group produced the event, staging four sports activations—a football throw, three-hole putting green, basketball shoot-out, and tennis target practice—each branded with the new detergent's logo on the hotel's rooftop tennis and basketball courts. Brand ambassador Venus Williams hosted the party, and doled out tennis tips to guests. "Venus is the perfect ambassador for Tide plus Febreze Freshness Sport because she and Tide share the belief that being able to keep clothes clean and fresh should never come between you and your style—on or off the court,” said Suzanne Watson, associate marketing director for North America Tide, in a press release. MORE >> RELATED TOPICS Tide, Febreze, Venus Williams, BMF Media EVENT REPORT    02.08.10 12:31 PM DirecTV Celeb Beach Bowl Attracts 10,000 to Temporary Stadium on the Sand Spike HD players poured Gatorade on coach Mark Sanchez after the team won. Photo: Christopher Polk/Getty Images FROM MIAMI/SOUTH FLORIDA The DirecTV Celebrity Beach Bowl returned to Miami Beach, the location of the inaugural event during the 2006 Super Bowl weekend, on Saturday afternoon. The fourth annual flag football game, which pits celebrities and athletes against each other, attracted more than 10,000 people—nearly 10 times the attendance of its first game and 2,000 more than in Tampa last year. The satellite TV brand reached out to Los Angeles-based Murphy Productions to design a temporary 8,000-seat stadium on Miami Beach between 21st and 22nd Streets to house the game. "Unfortunately we had to turn people away last year, so this year we wanted to be sure to give back to all of our fans by building this massive stadium," said Jon Gieselman, DirecTV's senior vice president of advertising and public relations. MORE >> RELATED TOPICS DirecTV, Jennifer Lopez, Twilight, Spike HD, All-American Rejects, Gatorade, Under Armour, New York Jets EVENT REPORT    02.08.10 12:20 PM Maxim and Playboy Bring Back Splashy Super Bowl Parties With Models and Sponsors Mermaids in the pool at the Sagamore for Playboy Photo: Tony Brown/Imijination Photography for BizBash FROM MIAMI/SOUTH FLORIDA Two of the most exclusive Super Bowl parties returned to form with highly publicized events on Saturday night, just blocks apart in South Beach. After Playboy cancelled its party in Tampa last year and Maxim scaled back, both brands came back full force. Playboy kicked off at 9 p.m. with 2,000 people flooding into the Sagamore for the invite-only affair. Sale Stojanovic, president of 3B Productions, worked with the magazine's production team to compile footage from Playboy parties through the years to showcase on flat-screen TVs that lined the main hallway of the hotel, the walls of the private cabanas in the garden, and decorated the stage at the far end of the pool. MORE >> RELATED TOPICS Super Bowl XLIV, Maxim, Playboy, Black Eyed Peas, BSN, Armani Code, Volkswagen, Samsung, Patrón Spirits Company, Mini USA, LMFAO EVENT REPORT    02.08.10 11:14 AM ESPN the Magazine Doubles Size of Super Bowl Party, Drops Fan Day ESPN's Next party at the Fontainebleau Photo: Tony Brown/Imijination Photography for BizBash FROM MIAMI/SOUTH FLORIDA On Friday night ESPN the Magazine hosted its annual Next Big Weekend party at the Fontainebleau. Nearly 2,800 athletes, celebrities, sponsors, and ESPN executives—nearly twice as many as last year—attended the event, which took place in a 25,000-square-foot pink-lit tent on the property’s back lawn, and spilled into the hotel's bar La Côte and restaurant Blade. Bucking tradition, this year the brand opted to nix its all-day fan experience event, typically held on the Saturday before the Super Bowl. “We came to the conclusion that Miami is a different market than Tampa, and while it worked well there [last year] within the same footprint where we had our Friday night party, it wouldn’t have necessarily had that same success in Miami,” said Alyssa Muenkel, ESPN’s project manager for the event. MORE >> RELATED TOPICS ESPN the Magazine, Samsung, Bridgestone, Absolut, Reebok, Snickers, Bud Light, Ne-Yo, Keri Hilson EVENT REPORT    02.05.10 1:49 PM Super Bowl Parties Kick Off With Concerts and Customized Gifts From Pepsi, GQ, and Dockers Timbaland performing at the Pepsi Super Bowl Fan Jam Thursday night Photo: Mitchell Zachs FROM MIAMI/SOUTH FLORIDA Although brands like ESPN the Magazine and Maxim will host Super Bowl XLIV parties beginning tonight, others staged events earlier in the week. The celebrations began on Tuesday with N.B.A. All-Star Alonzo Mourning’s fund-raiser at Lucky Strike Lanes in South Beach and continued with parties hosted by Pepsi, former N.F.L. player Jerry Rice, GQ, and the New Orleans Saints. Here’s a look inside the events and other brand activations from Dockers, Patrón, and Bridgestone. MORE >> RELATED TOPICS Super Bowl XLIV, ESPN The Magazine, Maxim, Playboy Golf, NFL, GQ magazine, New Orleans Saints, City of Miami, DirecTV, DIY Network, Wheat Thins, Alonzo Mourning Charities, Bridgestone, Coors Light, McDonald’s, Dockers, Patrón Spirits Company, Pepsi, Rihanna, Timbaland, Pitbull EVENT REPORT    02.04.10 4:30 PM First Inspiredesign Show Gives Attendees Simple Layout and Proper Restaurant Inspiredesign at the World Market Center Photo: Courtesy of Inspiredesign The inaugural Inspiredesign show—which brought together designers, purchasers, owners, and suppliers in the hospitality and health care marketplaces—ran February 1 through 3 at the World Market Center, whose senior vice president, Philip McKay, oversaw the program with event director Gerry Seibel. The show was co-located with February’s Las Vegas Market, which happened concurrently in Buildings A, B, and C, on the World Market Center campus. Organizers are still awaiting attendance figures from the show, but nearly 900 attendees were preregistered before the doors opened. Of the 60 exhibitors, 65 percent had committed to next year's event—planned for January 24 to 26—before the show closed. MORE >> RELATED TOPICS Inspiredesign EVENT REPORT    02.02.10 11:30 AM Progressive Insurance Tries Event Marketing With Star From Its Commercials Audition booths at Progressive's New York tryouts Photo: BizBash FROM NEW YORK Advertising executives at Progressive didn't intend to create an icon when they aired their first commercial featuring the enthusiastic character Flo in 2008. Now, two years and tens of commercials later, actress Stephanie Courtney's surprising group of fans prompted the insurance company to offer up a walk-on role in one of her ads. The search—which includes online submissions and events in New York, Miami, and Los Angeles—kicked off at Metropolitan Pavilion on Thursday and Friday, when more than 500 hopefuls lined up to audition in front of Flo herself. It also marked Progressive's first stab at event marketing. MORE >> RELATED TOPICS Progressive TED KRUCKEL    02.02.10 9:50 AM Dining in the Dark for Foundation Fighting Blindness Was, Well, Eye-Opening Blindfolded guests at Foundation Fighting Blindness's Dining in the Dark benefit Photo: Darcy Scott for BizBash FROM NEW YORK The first hint of things to come upon entering the sold-out main ballroom at Foundation Fighting Blindness’s “Dining in the Dark,” held Thursday at the Plaza, was an elaborate system of stanchions connected with white cotton ropes: They were to help the blind waiters navigate the room. This is the second year the foundation has hosted a dinner where the entrée is served in complete darkness. A concept that started in Germany, it has taken off here, and the foundation will host nine dinners this year, including benefits in Los Angeles, San Francisco, and Dallas. (For the full list and schedule visit blindness.org.) Fascinated, I wrangled an invitation. MORE >> RELATED TOPICS Foundation Fighting Blindness EVENT REPORT    02.02.10 9:00 AM Recording Academy Co-Hosts Clive Davis's Pre-Grammy Party Fergie and Slash performed at the pre-Grammy gala. Photo: Kevin Mazur/WireImage.com FROM LOS ANGELES Saturday night marked the Recording Academy’s second year co-hosting Clive Davis’s annual pre-Grammy party at the Beverly Hilton. In its more than 30-year history, the event has grown a reputation as one of Grammy week’s hottest parties, largely due to Davis’s ability to attract big-name guests and performers. This year was no different, with artists like Barbra Streisand and Smokey Robinson attending, and Carrie Underwood and the Black Eyed Peas taking the stage. The academy first approached Davis about jointly producing the event last year, when it selected him as the recipient of its annual President’s Merit award. Bypassing the traditional award ceremony, which usually took place at the Staples Center immediately following the Grammy ceremony, the academy spoke with Davis about the possibility of partnering with him on the pre-Grammy gala and presenting the award there. MORE >> RELATED TOPICS Grammys, Clive Davis, Award Season, Recording Academy EVENT REPORT    02.01.10 12:40 PM Recording Academy's Grammy After-Party Is "Dark, Mysterious" Circus Spectacle for 5,500 A view of the circus-style Grammy Celebration Photo: Line 8 Photography FROM LOS ANGELES The Recording Academy’s official Grammy after-party—known as the Grammy Celebration—is traditionally an over-the-top affair, taking over a cavernous space within the west hall of the Los Angeles Convention Center (conveniently adjacent to the ceremony's home at the Staples Center) for about 5,500 guests. Underscoring the party’s feeling of hugeness on Sunday was this year’s theme: an interpretive twist on a circus. The Recording Academy’s Branden Chapman, Rex Supa, and Clay Upton worked with Along Came Mary to produce the spectacle (which began loading in Tuesday), backed by a giant team that included Wolfgang Puck for catering and Angel City Designs for decor. “Everyone always asks me where I get my inspiration [for the party], and every year it changes,” said Chapman, the Recording Academy's vice president of production and process management. “A lot of people have asked me what I do as a producer, and I have described myself as a three-ring circus leader, [since] I have a bird’s-eye perspective, looking around at every detail and making sure everything runs smoothly. Plus, based on some of the concert tours this year—like Pink’s and Britney Spears’s—we decided this year’s natural theme was surreal circus.” Chapman put the scale and budget on par with past events. MORE >> RELATED TOPICS Grammys, Award Season, Recording Academy, MasterCard, Waste Management, Hard Rock International, Angel Harvest, Going Green MORE NEWS Search for Suppliers Activities/Experiences Catering/Food Services Decor/Design/Flowers Entertainment Event Planning & Marketing/Meeting Planning/PR Event Production/Audiovisual Services Gifts/Premiums/Awards Industry Resources Invitations/Name Tags Photography/Videography Planning Tools/Software Rentals/Props Security/Fire Services/Insurance Signage/Banners/Printing Special Effects Staffing Trade Show Services Transportation/Parking Services Search for Venues By Type All Types Activity Venues Ballrooms (All Venues) Banquet Halls Bars/Clubs/Lounges Boats/Yachts Casinos Conference Centers, Convention Centers & Auditoriums Entertainment Venues/Performance Spaces Golf Courses/Clubs Hotels Independent Event Spaces Lofts/Photo Studios/Raw Spaces Mansions/Houses Museums/Cultural Spaces Outdoor Spaces Private Clubs Religious Spaces Resorts Restaurants Retail Venues Spas/Relaxation Places Stadiums/Arenas Terraces/Roofs/Gardens (All Venues) By Neighborhood/Location All Neighborhoods Las Vegas Blvd. Strip Off Strip Downtown Henderson North Las Vegas Boulder City Summerlin Environs Other Areas Show Only New Venues RECENTLY VIEWED Stories Inspired by Munch's Moody Artwork, Collaboraction Benefit Aims to Unnerve, Then Delight With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record New York's Top Entertainment Industry Events 2008 On Inauguration Night, Purple Ball Had Color But Lacked Authenticity, and American Music Balls Were a Bust Chicago's Top Benefits 2009 MOST POPULAR STORIES 1. 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