Fox Fetes 500 'Simpsons' Episodes With Casino-Style Hollywood Party for 1,200
At Women in Hollywood Awards, 'Elle' Creates Organic Integrations for High-End Sponsors
Cee Lo Green's Confetti-Filled Finale Tops Off Macy's Benefit Fashion Show
Sponsors Play Supporting Role to Stars at 'Us Weekly's' Hot Hollywood Party
Chilly Day for Spirit Awards Is a Boon to Heated Sponsor Lounges
Essence Doubles Sponsorship Presence at Oscar Luncheon
DirecTV Moves Holiday Party for 1,400 From Its Campus to Raleigh Studios
For A-List Awards, Elle Transforms Four Seasons Ballroom Into Sleek, Sponsor-Appropriate Space
HBO's West Coast Boardwalk Empire Premiere Sets Mood With 1923 Carousel, Vintage Cars
First "Taste of Beverly Hills" Serves 500,000 Samples Over Four-Day Run