CHICAGO Lollapalooza returned to Grant Park Friday to Sunday. This year, the festival featured more than 130 musical acts on eight stages and offered forward-thinking brand activations on festival grounds and at surrounding events. From Samsung's high-tech lemonade stand to Dobel Tequila's pop-up piano bar and M.A.C. Cosmetics' girly pre-Lollapalooza bash, here's a look inside the festival's most clever marketing stunts.
By Jenny Berg Posted August 5, 2014, 7:30 AM EDT