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Lollapalooza 2014 Photos: See the Biggest Brand Activations

From makeup applications to fully built-out lounge areas, here's how brands like Samsung, Red Bull, and M.A.C. courted guests at Lollapalooza and surrounding parties.

Photo: Jeff Schear/Getty Images for Soho House Chicago

Lollapalooza returned to Grant Park Friday to Sunday. This year, the festival featured more than 130 musical acts on eight stages and offered forward-thinking brand activations on festival grounds and at surrounding events. From Samsung's high-tech lemonade stand to Dobel Tequila's pop-up piano bar and M.A.C. Cosmetics' girly pre-Lollapalooza bash, here's a look inside the festival's most clever marketing stunts.


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