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EVENT REPORT

London Olympics: Activations From Coca-Cola, Adidas, Cadbury, and Others

Photo: Rob Low

With the organizing committee's tight restrictions on efforts from outside marketers to attach their brands to the games, the official partners of the London Olympics have had an even more exclusive platform on which to promote their wares. From pavilions on the grounds of Olympic Park in Stratford to pop-ups around the city and large-scale activations in Central London's Hyde Park, here's a look at what the sponsors of the 2012 summer games are doing.