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Monster's Keep America Working Tour Photo: Courtesy of Monster.com
FROM NEW YORK The demand for jobs has been particularly high in 2009, and to accommodate the need, online job placement service Monster.com decided to revamp its touring career fair by producing it in-house and making 140 stops in the U.S. alone throughout the year. Monster Worldwide Inc. senior director of global events Phil Cavanagh oversees all of the company’s corporate events and trade shows and worked with his team to launch Keep America Working. He spoke with us about what Monster did to make the tour's rigorous schedule go smoothly and how career fairs seem particularly rewarding in this economic climate.
How is the Keep America Working Tour different than previous Monster.com job fairs?
Our old model was a straightforward career fair. Job seekers would come in, present resumes to recruiters and then leave. It used to be managed through a third party, but this time we decided to do it all in-house by our global events team.
We looked at people's needs this year, and we found that they're really just looking for information and a sense of empowerment. So we created the event with three components. It does have the recruiting area where employers interact with the job seekers, but we've added a theater presentation that has our career experts telling people how to stand out in the market and a kiosk area that shows attendees how to use the different career tools on Monster.com.
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Like the show they celebrated, the flurry of parties around Sunday’s Black Entertainment Television Awards was both haunted and energized by the memory of the late Michael Jackson. BET’s artists and colleagues reveled and remembered the King of Pop at many of the more than two dozen bashes around town, which kicked off Wednesday and included Friday’s tribute to Keri Hilson (who went on to win for best new artist) at a private dinner hosted by Timbaland and Polow Da Don, produced by New York-based MVD Inc.
With budget concerns limiting BET’s post-party to an internal wrap bash at Mihaus, revelers leaving the show Sunday evening spread out among six parties, including Interscope Geffen A&M Records’ “Crème of the Crop” dinner at Mr. Chow in Beverly Hills; artist/producer Ryan Leslie’s bash at Les Deux in Hollywood; and Jamie Foxx’s celebration at Guys & Dolls in L.A.
But the weekend’s centerpiece was BET’s lush pre-party Saturday evening, which was hosted by the network’s new president and C.E.O., Debra L. Lee, and designed by Washington-based André Wells in collaboration with Lee’s special assistant, Bobette Gillette, and BET's director of special events, Sarah Storrs.
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After years as a corporate headhunter and résumé doctor, Stephen Viscusi has taken on the role of job retention expert. His most recent book, Bulletproof Your Job: 4 Simple Strategies to Ride Out the Rough Times and Come Out on Top at Work, offers tips for people sweating out the uncertain job market.
How can people best prove their worth in the workplace today?
The most important thing is to establish a personal relationship with your boss, and your boss’s boss, so that they know you as an individual. The hiring process today sterilizes who we are, and it means that bosses don’t often know their staff. Nobody likes firing people, but it’s easier to fire someone you don’t really know.
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This story originally appeared in the most recent issue of our magazine; subsequently the subject, Liz Glover Wilson, left her job at iStar Financial to start her own event and fund-raising company for nonprofits, Elizabeth Rose Consulting. Before she left, Glover Wilson expanded her two staffers' job descriptions, and they were promoted and remain at the company. One of her first clients is the iStar Charity Foundation, and she'll be hosting its annual charity shootout in July. Here's our original story.
Liz Glover Wilson has spent nearly 13 years at iStar Financial, steadily increasing her presence at the company by centralizing its approach to meetings and events and rising to vice president of corporate events. Now that funds are being taken from her department, she approaches every project with an argument for its necessity, and so far, she’s making her point.
How She’s Already Proven Her Worth When Glover Wilson joined the real estate investment firm in 1996, planning its events was a one-woman job. She spent her first few years running 35 big events a year on a shoestring budget and eventually implemented a standard by which all iStar events are produced. Glover Wilson now has oversight of all meetings and event initiatives nationwide, so whether someone in her department or an administrative assistant plans them, they should deliver a consistent brand message and use her proven cost-saving methods.
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In an age that elevated Kogi Korean BBQ to cult status, other caterers are taking the on-call truck format to heart. Enter Barbie's Q, which bills itself as a rolling barbecue joint. The truck blares blues music for extra authenticity, and serves up St. Louis ribs, pulled-pork sandwiches—and even an applewood-smoked veggie burger, in deference to health-conscious Los Angeles crowds. Book the Barbie's Q truck to pull up at events for a minimum of 100 guests. For about $7 a head, staff will dish out ribs or a sandwich, plus homemade sides (barbecue beans, potato salad, or cole slaw), to each attendee. —Alesandra Dubin
Cost Savings Nothing speaks to employers like the bottom line, so you should already be keeping track of how much money you’ve managed to save through negotiations, partnerships, and minor budget-saving adjustments.
“Even more than the economy today, people are worried about future money,” says Gen Art New York event director Kaki Stergiou. “Something I would have hired a freelancer for, I’m now hiring volunteers [to do], on the promise of partnering with them on something else. And for venues that are hesitant to give a low rate, I’ve gotten discounts for signing on to do two [events] in a year instead of just one.”
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After Michael Jackson died suddenly on Thursday afternoon, BET worked fast to transform its already-scheduled awards on Sunday at the Shrine Auditorium into a tribute to the pop star. And, in addition to being what some would consider an appropriate format change for a show celebrating black entertainment, the modified broadcast was also a boon for the network: It was the top-watched cable telecast this year and BET's biggest audience ever, according to a press release from the network.
The live broadcast, hosted by Jamie Foxx, drew 10.65 million viewers. About 10 percent of televisions that were on during the broadcast period were tuned to the awards program, uncommonly high for a cable network, according to Nielsen Media Research findings cited in The Los Angeles Times.
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The Terranea Resort Rendering: Courtesy of Destination Hotels & Resorts
Developers of the sprawling new Mediterranean-style Terranea Resort occupied some of the last, best oceanfront real estate in Southern California, taking over 102 acres at a cost of $475 million. Opened earlier this month and operated and managed by Destination Hotels & Resorts, the property offers three heated swimming pools with a 140-foot waterslide, private cabanas, and food service; access to a bluff-top trail; a secluded beach cove; and sweeping ocean views.
The resort has 582 rooms, including a 360-room hotel with 20 bungalows. There are also 50 oceanfront casitas and 32 detached oceanview villas. The hotel also includes 32 suites, ranging from a 450-square-foot guest room with a balcony to the 1,800-square-foot presidential suite.
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Since the downturn, many events have kept a low profile for perception's sake. The premiere of Universal Pictures' Brüno on Thursday, overseen by the studio's senior vice president of special projects, Hollace Davids, was not one of them.
Brüno's star, Sacha Baron Cohen, who plays a flamboyant gay Austrian fashion reporter, arrived at the premiere by way of a tricked-out tank—which was hidden in a tent on Hollywood Boulevard until the big reveal moments before the screening began at Grauman's Chinese Theatre. A throng of assembled fans whipped out camera phones to capture the spectacle. ELS handled street closures and permitting, logo signage and carpeting in an interlocking B pattern, stanchions and ropes, staging and bleachers for fans, crowd control, and media arrivals lighting.
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Performers break dancing at Cisco's gala Photo: David Fox
FROM BOSTON Global networking technology company Cisco held its annual Partners Summit in Boston June 2 through June 4, when it looked for ways to wow its sales partners on a significantly reduced budget.
"The whole program was scaled down from years past," said Richard Toscano, director of special events at George P. Johnson, who worked with Cisco to plan the summit. "In the past we’ve had 4,000 to 5,000 attendees—this year it was cut down to 2,000."
A smaller event meant a more exclusive crowd. "We strategically scaled back to a more executive level," said Stacy Glavinos, event program manager at Cisco. "We went from 43 percent executives last year to 59 percent, so everything had to be tweaked to that executive level."
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Registration Is Open for Our Chicago Expo August 20
