| EVENT REPORT 05.14.09 3:23 PM |
|
Maxim Fetes Hot 100 Anniversary With a Grown-Up Take on a 10-Year-Old's Birthday Party
|
 | Maxim's Hot 100 party
Photo: Alen Lin for BizBash |
|
If you can remember what you did to celebrate your 10th birthday, it probably involved balloons, party hats, and presents. To celebrate its Hot 100 party's 10th anniversary, Maxim put together a bash reminiscent of those days, only on a much larger scale—and with free-flowing booze.
Alpha Media Group director of corporate events Amanda Civitello oversaw the party last night at the Santa Monica airport's Barker Hangar, where 43-foot ceilings allowed for such festive touches as a 25-foot Ferris wheel that gave guests aerial views of the crowd throughout the evening. "The hangar was just perfect," said Civitello, who moved the party away from last year's venue, the New York street at Paramount, after bringing it in from the real New York before that. "I just wanted to change it up. And we wanted to stay in L.A. because this is obviously a celebrity event, and it's just much easier access to celebrities."
MORE >>
RELATED TOPICS
Maxim, Maxim Hot 100, Dr. Pepper, Stolichnaya, Alpha Media Group |
 |
| NEWS 09.10.08 10:47 AM |
|
Why So Few Parties Around the VMAs in L.A.?
|
With MTV's Video Music Awards in Hollywood this year—the place with the highest concentration of celebrities anywhere—common logic might have led one to believe that the awards-related party circuit would have been as robust as ever. But not so much.
Apart from MTV's official after-party at Paramount, In Touch Weekly's bash at the Chateau Marmont may have been the biggest of the night. And although the rest of the weekend was indeed cluttered with the usual gift and hospitality suites and miscellaneous parties, it seemed to lack some of the big-ticket luster of past years. Last September's incarnation in Las Vegas included at least 10 big parties—not including all those suites—a number that makes this year's handful of bashes look rather anemic. One vendor told us last year, "There were so many concurrent events in town that it was chaos. This was huge—a huge feat.” This year an anonymous vendor said in contrast, "We noticed that events were way down—the parties are definitely down."
So, why?
MORE >>
RELATED TOPICS
MTV, MTV Video Music Awards, Alpha Media Group, Maxim, Blender, Rolling Stone, In Touch Weekly |
|
| EVENT REPORT 05.22.08 2:37 PM |
|
Maxim Dramatizes "Hot 100" Party's New York-to-L.A. Move
|
Maxim is not a magazine known for doing things subtly or quietly. So when the pub took its “Hot 100” party—which celebrates 100 women recognized in the magazine’s June issue—from New York to Los Angeles, Alpha Media Group’s corporate events director, Amanda Civitello, made sure the move was purposeful and publicized, starting with a lenticular invitation that showed images of a palm tree juxtaposed with the Empire State Building. Then, there was last night’s party for close to 2,000 (according to security personnel estimates), which took over the New York street at Paramount Pictures. “I was in L.A. looking at venues, and when I went to Paramount, I was like, ‘This has to happen here. It’s the perfect place for it.’”
Why the move? “We wanted to change it up, and celebrity events are a lot easier to execute in L.A. because everyone’s here," Civitello said. "We knew we’d have access to the most important celebrities on the list. It’s something that the entertainment community gets really excited about.”
MORE >>
RELATED TOPICS
Maxim, Maxim Hot 100, Alpha Media Group, Anheuser-Busch, Pontiac, Edge, Hennessy, Agent 99 |
|
 |
|
|
