 | An outdoor bar at GBK's suite at the SLS Hotel
Photo: BizBash |
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It's not entirely a new thing for gift suites surrounding big award shows to align themselves with charities. But what's new this Oscar season in Los Angeles is the extent of the suites' focus on (and publicity about) their philanthropic connections—perhaps an effort to ease the perception of celebrity gluttony in the midst of the difficult economic times.
High above Beverly Hills at a private residence, Hachette Filipacchi Media's Haven suite setup began Wednesday and continues through today. By night, the venue is featuring a series of events from studio parties to fashion shows, and by day, the property features spa services like manicures and cellulite-reducing procedures, as well as product gifting. The Creative Coalition and Warren-Tricomi are joining forces with celebrities in attendance to tape public service announcements for the Creative Coalition's "It Starts with the Arts" campaign, a program supporting the arts that will appear in print and broadcast.
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RELATED TOPICS
Oscars, Award Season, Gift Suites, OPI, American Laser Centers, Chrysalis, Creative Coalition, Warren-Tricomi, RevitaLash, Milus, Hachette Filipacchi |
