| EVENT REPORT 10.26.09 4:19 PM |
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Volkswagen Party Launches Car and Its iPhone App Counterpart
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FROM NEW YORK
More than 100 members of the gaming and automotive press made their way to the mouth of the Holland Tunnel last Wednesday, where Volkswagen launched both a tangible and video game version of its latest GTI model at the Classic Car Club. To cater to the tech savvy crowd, Volkswagen brought in G4TV's Olivia Munn to host, built several gaming stations, and filled the room with suggestions to guests to post comments about the party to Twitter.
As of the morning after the party, the 2010 GTI became the first vehicle launch on Apple's app store—with a role in a free version of the popular Firemint Real Racing game—so the mobile application was woven into the fabric of the party almost as much as the car itself.
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RELATED TOPICS
Volkswagen, Apple, Twitter |
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| NEWS 09.02.09 4:26 PM |
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In the News: Cheap Rentals Pave Way for Pop-Ups, ISES Event Raises Money for Planners in Need
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FROM NEW YORK
Pop-Ups Offer Return on Smaller Investment: The rise in cheap real estate and discount rentals made 2009 a boom year for pop-up stores (a trend we reported in May), when just a few years ago, they were considered a major marketing investment. The combination of stunt marketing and extra retail space has benefited big brands and real estate professionals in the past few months. Names such as Hermes, Gap, Seven, Daffy's, eBay, and the New Jersey Division of Travel and Tourism are just some of those who sponsored pop-ups this summer alone. [AdAge]
Charity at ISES EventWorld Raises $25,000: At San Francisco's recent ISES EventWorld conference, held at the San Francisco Design Center in August, industry nonprofit Search Foundation managed to raise $25,000 from the estimated 200 attendees. Benefiting event professionals confronted with catastrophes and other problems, the 12-year-old organization has been present for the past two incarnations of EventWorld. With more than 60 sponsors, the wine and food pairing fund-raiser was hosted by the Napa-Sonoma and Northern California Chapters of ISES. [Search]
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RELATED TOPICS
Pop-ups, Hermes, Gap, Seven, Daffy's, eBay, New Jersey Division of Travel and Tourism, Search Foundation, ISES, Steve Jobs, Apple |
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| NEWS 06.24.09 3:00 PM |
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In the News: Radio and TV Correspondents Love John Hodgeman, Sundance Still Bringing in Bucks for Utah
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John Hodgeman Wins Over Correspondents' Crowd: The White House Correspondents' Association Dinner may suffer from an annual inability to not offend some party with its divisive M.C.s, but that doesn't seem to be the case at the Radio and Television Correspondents' Dinner. Host John Hodgeman—of Apple commercial and Daily Show fame—won over the audience at Friday's event by skirting an actual roast and opting to label Barack Obama the country's first geek president. Obama seemed to please the crowd with his own speech, and come Monday morning, nobody was licking wounded egos on cable news. [Wired]
Fests Like Sundance Still Boosting the Economy: Festival-town locals might bemoan the congestion and hullabaloo associated with their annual events, but they sure do benefit from them. Despite an 11 percent drop in attendance this year, a study by a group at the University of Utah calculated that the Sundance Film Festival brought in $92.1 million to the state this year. The numbers broke down to $34,579,698 on accommodations, $14,976,306 on food, $4,693,682 on transportation, and $4,015,870 on "discretionary items"—which we'll assume includes booze. [NYT]
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RELATED TOPICS
White House Correspondents' Association Dinner, Radio and Television Correspondents' Dinner, Barack Obama, John Hodgeman, Sundance, Apple, iPhone, Virgin Atlantic, Richard Branson, Kate Moss |
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| NEWS 06.26.07 12:18 PM |
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Has Apple Created Too Much Buzz for the iPhone Launch?
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The long-anticipated release of Apple's iPhone occurs Friday night, and the hype, which Apple has been building for six months, is huge. Now some are wondering if the buzz is too big. Chris Hazelton, an analyst with market researcher IDC, told the Associated Press that it is "almost dangerous to the success of the device. God knows what's going to happen when the reviews come out."
Excitement began at the Macworld Conference and Expo in January, when Apple C.E.O. Steve Jobs unveiled the prototype to a standing ovation from thousands. A successful PR campaign fed a hungry media, and the now-settled trademark lawsuit with Cisco and consistent news releases have kept the phone in the public eye ever since.
Overnight lines are expected as Apple fans fight to get one of the "first-come, first-serve" iPhones, but Apple should also anticipate intense scrutiny as control of the conversation moves into the hands of reviewers. —Leslie Koren
RELATED TOPICS
Apple, iPhone |
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