| NEWS 08.27.07 1:00 PM |
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New City Ordinances May Threaten Product-Filled Malibu Beach Houses
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As the Malibu beach house season heads into its last big-bash weekend, The Los Angeles Times reports that next year the party might be over for the pop-up venue trend there. Malibu residents have complained that three corporate-financed party houses sponsored by Polaroid, LG, and BeachBody with Silver Spoon clog streets, block driveways and fire hydrants, create noise problems, and cause paparazzi to swarm the beach.
This is the second year for the houses; last year, the parties were smaller and nearby homeowners looked the other way. However, with the frequency of parties this year, neighbors complained to the city, which will attempt to take action with an ordinance limiting events for next year. Jessica Meisel, whose Fingerprint Communications oversees the Polaroid house, says, "The city of Malibu should be happy at the property values we're raising. It's definitely better for them to be known internationally." —Lesley Balla
RELATED TOPICS
Pop-Ups, Polaroid, LG, BeachBody, Silver Spoon |
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| NEWS 07.24.07 1:46 PM |
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Malibu Beachfront Drawing Summer Event Crowds
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 | The BeachBody house, hosted by the Silver Spoon.
Photo: Courtesy of Entertainment Fusion Group |
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Good ideas tend to proliferate. And taking over a house on a sweet piece of Malibu real estate for a summer of logo-heavy, press-magnet events appears to be an idea that works. In addition to Polaroid's beach house (which Fingerprint Communications oversees), BeachBody got on board this year with its own property. The fitness brand partnered with Silver Spoon (back for its second year on the scene) on the summer retreat, which is more freebie-focused than Polaroid's and is hosting more private—or, let's face it, faux-private—social events such as Lindsay Lohan's and Jessica Simpson's birthday parties. Entertainment Fusion Group is handling PR. —Alesandra Dubin
RELATED TOPICS
BeachBody, Polaroid, Pop-Ups |
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