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News Archive for Beijing Photo Journal
NEWS   08.25.08 4:41 PM
Beijing Photo Journal: Johnson & Johnson's Focus on "Caring"
The Johnson & Johnson pavilion
The Johnson & Johnson pavilion
Photo: Eric Powell for BizBash
BizBash contributing photographer Eric Powell’s tour of the Beijing Olympics may have come to an end with last night’s closing ceremony, but he sent one more dispatch from the Olympic Green: Johnson & Johnson chose to go in the opposite direction of many Olympic partnering brands we’ve already showcased with a pavilion that focused on building consumer confidence with examples of the company’s commitment to bettering life around the globe. “The Caring World” featured photos from the aftermath of this year’s catastrophic Sichuan earthquake, video testimonials from people around the world recounting their experiences helping and being helped, and five authentic soldiers from China's Qin Shi Huang Terracotta Army Museum—an institution Johnson & Johnson has long partnered with. MORE >>

RELATED TOPICS 2008 Beijing Olympics, Beijing Photo Journal, Johnson & Johnson
NEWS   08.20.08 8:00 AM
Beijing Photo Journal: China Mobile's 3-D Signage and More Pavilions
China Mobile Pavilion's Yao Ming
China Mobile Pavilion's Yao Ming
Photo: Eric Powell for BizBash
BizBash contributing photographer Eric Powell is in Beijing for the Olympics, checking out every pavilion under the sun. Today he brings us photos from Volkswagen, China Mobile, and Omega. Educating consumers on environmental efforts once again seems to take priority for the brands in question, but it’s the gargantuan scale of some of these installations that appears to be bringing in the guests. MORE >>

RELATED TOPICS 2008 Beijing Olympics, Beijing Photo Journal, China Mobile, Omega, Volkswagen
NEWS   08.18.08 3:50 PM
Beijing Photo Journal: Adidas's Massive LED Screen at Olympic Pavilion
Adidas's spiraling LED wall
Adidas's spiraling LED wall
Photo: Eric Powell for BizBash
BizBash contributing photographer Eric Powell is in Beijing for the Olympics this month, keeping his eyes and lens peeled for dynamic branding efforts in and around the Olympic Green. Since we last checked in, he explored the Adidas Pavilion and it’s spiraling LED screen designed by Creative Technology Group. (CTG also worked on the 43,000-square-foot screen used during the opening ceremony.) Besides the giant reel wrapped around the pavilion’s largest room, the biggest draws for spectators have been the exclusive Adidas designs for 2008 Olympians, including the Chinese women’s volleyball team and American runner Jeremy Wariner. MORE >>

RELATED TOPICS 2008 Beijing Olympics, Adidas, Beijing Photo Journal
NEWS   08.13.08 2:40 PM
Beijing Photo Journal: Samsung's High-Tech, Eco-Focused Pavilion
The Samsung Pavilion at the Olympic Green
The Samsung Pavilion at the Olympic Green
Photo: Eric Powell for BizBash
BizBash contributing photographer Eric Powell is in Beijing for the Olympics this month, keeping us posted on the different parties and marketing iniatives in and around China's capital. Yesterday he stopped by Samsung's OR@S Pavilion in the Olympic Green. Built in the shape of a seedling, the pavilion incorporates green elements like artificial grass made from recycled car tires and sun pipes providing solar power to cell phone charging stations. The pavilion is open daily to athletes, their families, and spectators looking to check out Samsung products or just relax. MORE >>

RELATED TOPICS 2008 Beijing Olympics, Samsung, Beijing Photo Journal
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