| NEWS 09.23.09 2:58 PM |
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Glut of Events This Week—Across Industries—Points to Fall Season Pickup
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Earlier this month, we reported that event professionals expected the fall season to bring back an abundance of events—and if this week in Los Angeles is any indication, business is back big time.
Tonight brings events across all industries, from entertainment (a screening and cast performance of Fame, handled by ELS at the Grove, and the Zombieland premiere, produced by 15/40 Productions at the Chinese Theatre) to retail (Target's U.C.L.A. promotion) to music (the inaugural Ooh La L.A. French music festival, produced by Goldenvoice at the Henry Fonda Theatre through Friday) to charitable causes (pet adoptions, cocktails, and fund-raising at L.A. Dogworks).
The event industry has its own event, ISES's Jam networking and trade show event at the Millenium Biltmore. Participating organizations include ISES Orange County and San Diego, M.P.I. Southern California, Wedding Industry Professionals Association, Association of Bridal Consultants, Set Decorators Society of America, Hospitality Sales and Marketing Association International, and others. Expect a flurry of tweeting from the floor.
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ISES L.A., Susan G. Komen Foundation, Target, U.C.L.A., Macy's, Macy's Passport, Diane von Furstenberg, Amp Energy, Belvedere Vodka, Orange County Style Week, Country Friends, Zombieland, Fame, Ooh La L.A. Festival, Goldenvoice, Variety, Candy Ice, Voices for Children |
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| EVENT INTELLIGENCE 08.03.09 8:00 AM |
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Marketers Share Insights on Successful Event Partnerships
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 | HBO and Virgin Atlantic's Entourage Air
Photo: AP Photo/Virgin America, Bob Riha Jr |
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Playing well with others hasn’t been strictly enforced since kindergarten, but companies looking to maintain or increase the impact of their events could do well to pay heed to that notion. Brand partnerships for events, campaigns, or long-term initiatives can produce more desirable results than tackling a project solo in any economy, but these days—when people are asked to do more for less—pooling resources can help marketers get more for their buck.
But before you jump into bed with another brand, make sure to confirm you and your partner are looking for the same thing. Six months of trying phone conferences and constant concessions may not be worth a few dollars saved or a mention in Us Weekly. To get an idea how successful pairings come together, we talked to marketers who recently teamed up to share production responsibilities and generate more media impressions, higher attendance, or stronger buzz than each probably would have on their own. The bottom line: They’re all open to doing it again.
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HBO, Virgin Atlantic, Entourage, The Fader, Levi's, Belvedere Vodka, Bustle Clothing, Consumer Electronics Show, iLounge |
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| EVENT REPORT 02.17.09 11:36 AM |
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Belvedere Launches New IX Vodka With a Crafty Cocktail Menu
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 | The deconstructed mojito
Photo: Michael Buckner/Getty Images |
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FROM NEW YORK
Belvedere Vodka and French graffiti artist André turned the second floor of the Bowery Hotel into a Stateside incarnation of the Parisian Club Le Baron Thursday night for the launch of the brand’s botanical-infused vodka, IX. More than 450 guests, including Mary-Kate Olsen, Estelle, and Peaches Geldof showed up to sample the menu of signature cocktails inspired by the new spirit.
“It’s been a long time coming," said Belvedere U.S. mixologist and business development manager Stefanie Marco. "Botanical vodkas have been around since the 16h century, but you haven't seen them in the marketplace. It isn't odorless or flavorless [like most vodkas], so you can play with the components. As a mixologist, I really wanted to take the opportunity to be irreverent in coming up with the cocktails."
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Belvedere Vodka |
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| EVENT REPORT 02.09.09 12:46 PM |
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Grammy Weekend Standouts Include a Big-Name Host, a Can't-Miss Charity Concert, and a Place to Actually Chill Out
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Grammy weekend: so many events, so many miles of gridlocked, rain-slicked freeways separating them. But some parties still had no problem drawing huge throngs of eager guests. The Recording Academy's pre-Grammy gala honoring Clive Davis, the MusiCares gala dinner honoring Neil Diamond, and the industry-favorite Friends and Family party offered some notably attractive lures—respectively, a big-name host, a benefit concert, and a bona fide environment in which to relax—that helped them stand out from the crowd. (Admittedly, it was an easier task in a year that record labels, already ailing, scaled back their individual party offerings in the tough economy.)
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Grammys, Recording Academy, Award Season, Clive Davis, MusiCares, Neil Diamond, Red Bull, Belvedere Vodka |
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| EVENT REPORT 02.06.09 12:20 PM |
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Producers, Engineers Celebrate Grammy Week at Storied Recording Studio
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 | The tented cocktail reception at the Village Recording Studios
Photo: BizBash |
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Last night, the Recording Academy Producers & Engineers Wing took its second annual Grammy week event, dubbed "Rock My Soul," far away from the bustle of downtown's L.A. Live area, where Grammy events have been going on since Monday—and where load in for Sunday's Grammy awards is already under way. The producers and engineers wing went instead to an unprepossessing West Los Angeles location: the storied Village Recording Studios, a full-service recording complex in a 1920's Masonic Temple, which has been home to the likes of Bob Dylan, the Rolling Stones, Barbra Streisand, Steely Dan, and Pink Floyd. Oversize Grammy statuettes flanked the entrance on the rainy night, and a searchlight streaked the air in a neighborhood perhaps not as accustomed to it as some others to the east and west.
Honorary event chairs Jimmy Douglass and Nile Rodgers, Grammy winner Keb' Mo', Recording Academy president and C.E.O. Neil Portnow, and chairman Jimmy Jam hosted about 450 guests to honor industry biggies Tom Dowd, Ahmet and Nesuhi Ertegun, Arif Mardin, and Jerry Wexler. The program supported the educational and advocacy initiatives of the Recording Academy Producers & Engineers Wing.
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Grammys, Recording Academy, Award Season, Belvedere Vodka, Fender, Shure, Universal Audio |
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| NEWS 07.29.08 8:00 AM |
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With Plenty of Sponsors, Lollapalooza Set to Take Over Chicago This Weekend
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FROM CHICAGO
The current incarnation of Lollapalooza, the brainchild of Jane's Addiction frontman Perry Farrell, along with Austin, Texas-based promoters C3 Presents and the William Morris Agency, will once again set up shop in Chicago's Grant Park this Friday through Sunday. The fourth-annual Chicago-only festival encompasses 120 acts (including Radiohead, Nine Inch Nails, and Kanye West) performing on eight sponsored stages, as well as various environments, lounges, and activities scattered throughout the park.
Lollapalooza 2008 incorporates several new elements this year, including Perry's, named for Farrell, an open-air electronica stage featuring live DJ sets each day at 2 p.m., and Lederhosen's Biergarten, a beer hall situated near Buckingham Fountain. Both Green Street (a destination space educating festival-goers about Lolla's eco-friendly initiatives) and Kidzapalooza (featuring a stage, "School of Rock" Jam Tent, a recording studio, and special performances) are returning this year.
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AT&T, Bud Light, PlayStation, MySpace, Citi, BMI, Blackstone Winery, F.Y.E., Vitaminwater, NowWhat.com, Small Paul, Sweet Leaf Tea, Whole Foods, Lifeway Kefir, Southern Comfort, Metromix.com, Belvedere Vodka, Hard Rock Hotel, Motorola, Bacardi, 42 Below, Cazadores Tequila |
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| EVENT REPORT 04.28.08 4:02 PM |
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New Slate of Coachella Party Hosts Increases Nighttime Offerings
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 | Anthem magazine's Coachella pool party
Photo: BizBash |
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FROM INDIO, CALIF. Since the Coachella Valley Music and Arts Festival, which wrapped yesterday after a three-day run at the Empire Polo Field in Indio, dependably reinvents itself every year, it's perhaps not a surprise that the brands that host piggybacking parties in the desert also change and evolve.
DKNY Jeans, which set up a multiday pool party at a luxury home last year, sat out this year's go round, as did Hugo Boss. "It's just hard to find the right house very close to the fields," said Hugo Boss Fashions' New York-based vice president of marketing and PR, Katja Douedari, who oversaw Boss's event series in 2007. "Loved the Mod Resort last year, but it's a long drive. And if you can't do it right, then better not do it all." (Nevertheless, Douedari made the trip out to the desert for some non-work-related fun.)
So what brands did have the strongest presence in 2008?
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Coachella, GQ, Anthem Magazine, Gap, Etnies, T-Mobile, Sidekick, Condé Nast, Heineken, Newcastle, Belvedere Vodka, The Fader, Boost Mobile, Le Sportsac, Levi's, Wet n Wild, Adidas, Jeremy Scott |
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| NEWS 02.07.08 6:11 PM |
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Grammy Party Update: Universal/Motown and Allido Records
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As Grammy weekend draws nearer, the news is hardly all about cancellations. We bring you here some more buzz about events on the Friday calendar.
Universal/Motown, Content, and EMI will be honoring Motown founder and chairman Berry Gordy Jr. and Recording Academy board chairman Jimmy Jam at a luncheon at Murano tomorrow afternoon. Gordy will receive the Grammy Salute to Industry Icons President’s Merit Award at Sunday's Grammys, and Jam was recently appointed chairman. Wagstaff is handling PR.
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Universal, Motown, Belvedere Vodka, Grammys, Award Season, Recording Academy, Allido Records |
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