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1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

4. American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

5. Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. 8 Handy Gifts for Meeting Attendees

8. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

9. Mandarin Oriental: High-End Lodging With 12,000 Square Feet of Function Space

10. Poll Results: Readers Opting for iPods Over DJs

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

News Archive for Billabong

Q & A 06.18.09 4:00 PM

SwimShow Director Brings on New PR Firm, Trims Show Length to Cut Costs

SwimShow executive director Judy Stein
Photo: Courtesy of Swimwear Association of Florida

FROM MIAMI/SOUTH FLORIDA The Swimwear Association of Florida’s annual SwimShow is the largest swimwear trade show in the country, with more than 2,500 lines represented. Originally encompassing 100,000 square feet of exhibit space at the Miami International Merchandise Mart when it was founded, the show moved to the Miami Beach Convention Center in 2004 and now has more than 250,000 square feet of exhibit space for its 27th annual show, which is scheduled to take place July 18 through July 21. Along with returning labels such as Max Mara, Diana von Furstenberg, and Billabong, multiple new European labels will use the show to launch in the United States. SwimShow executive director Judy Stein spoke with us about the grassroots marketing efforts that have helped her continue to grow the trade show, despite economic setbacks.

How do you promote the show to potential exhibitors and attendees?
Our direct mail, advertising, and marketing campaigns assure them that this is one-stop shopping. There’s no way at a regional market that they’ll be able to see the caliber and variety of lines that are at the show, so if they’re in the swimwear industry, this is the trade show they need to come to. We’re constantly pounding the pavement to make sure we bring in the resources that we feel our retailers want, which is based on word of mouth and what we read about in publications. Having a new [exhibitor] come on board is something that’s exciting to us—we know the retailer will be excited as well. MORE >>

Swimwear Association of Florida, Max Mara, Diana Von Furstenburg, Billabong, City of Miami Beach, Greater Miami Beach Convention and Visitors' Bureau

EVENT REPORT 07.23.07 2:25 PM

Dude, Boost Mobile Party Totally Offers Surf Lessons

The scene at Polaroid's beach house.
Photo: BizBash

When people in other parts of the country conjure (or fantasize about) Southern California, the image might involve something like beaches, surfing, celebrities and beautiful people, and endless summer. And that essentially summed up the scene at Boost Mobile's barbecue at the Polaroid Beach House in Malibu on Saturday, which dispensed with the ho-hum party fare by offering surf lessons on the beach in front of the property.

Alongside pro surfers such as Kelly Slater, Sunny Garcia, Rob Machado, and Ian Walsh, guests tried their luck in lessons given by instructors on the Boost Mobile team. There were no waves to speak of on the warm summer afternoon, but folks took to the water nonetheless. Billabong gear, boards, and wetsuits were on hand for guests to borrow (and freebie Boost Mobile T-shirts were scattered around the house for guests to take home).
MORE >>

Polaroid, Billabong, Boost Mobile, Pop-Ups