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1. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

2. 6 New Venues for Los Angeles Holiday Parties

3. Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

4. American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

5. Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

6. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

7. 8 Handy Gifts for Meeting Attendees

8. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

9. Mandarin Oriental: High-End Lodging With 12,000 Square Feet of Function Space

10. Poll Results: Readers Opting for iPods Over DJs

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

News Archive for Botox

EVENT REPORT 03.11.08 3:23 PM

Gen Art Injects New Garde Party With Botox Sponsorship

Gen Art's fifth annual New Garde fashion show
Photo: Brian Lindensmith/Patrick McMullan

Guests at Gen Art’s New Garde pre-Fashion Week show had the opportunity to consider more than designer garments at the March 7 event, which featured the fall collections of up-and-coming Angeleno designers JMary, Jesse Kamm, and Les Sang Des Betes by Trang Chau at the Park Plaza Hotel. The arts and entertainment organization’s vice president of events, Elizabeth Shaffer, took advantage of the annual show’s nontraditional format—where staged vignettes take the place of customary runways—as a means of showcasing event sponsor Botox and its less-advertised capabilities.

“I’ve produced events for the past 12 years, and in the last three I’ve definitely noticed that sponsors are looking more and more for real customization, where [their involvement] is not just plug-and-play but where it is really creative and different and a lot of thought has gone into it,” Shaffer says. “Our audience is pretty savvy, so we try to come up with on-site activation where [guests] are interacting or learning about a product, but they don’t necessarily know they are.” MORE >>

Gen Art, Botox, Acura, Fashion Week